Digital Marketing Expert

Aasthaa Mediaverse; Hyderabad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Aasthaa Mediaverse seeks a skilled Digital Marketing Expert to plan, execute and optimise campaigns across social media, paid ads, SEO and content marketing. You will drive brand awareness, audience engagement and business growth for clients.

Responsibilities span social media management, digital advertising, SEO, content creation and performance analytics, with a focus on lead generation and ROI-driven results. Collaboration with design and content teams is essential.

Qualifications

• Hands-on experience in social media management.
• Knowledge of Meta Business Suite and Meta Ads Manager.
• Understanding of Google Ads and Google Analytics 4.
• Knowledge of SEO, keyword research and content marketing.
• Experience with campaign performance analysis and reporting.
• Familiarity with Canva and social media management tools.
• Strong analytical, communication and coordination skills.
• Ability to manage multiple client accounts and deadlines.

Responsibilities

• Social Media Management: Manage social media accounts across Instagram, Facebook, LinkedIn and YouTube; plan, create and execute social media content calendars.
• Digital Advertising: Plan, execute and manage Facebook and Instagram campaigns; create and optimise Google Ads campaigns; monitor budgets and performance.
• SEO: Perform keyword research and competitor analysis; implement on-page and off-page SEO; monitor performance with GA4.
• Content Marketing: Develop content ideas and strategies; coordinate with writers and designers; create captions and promotional content.
• Performance Analytics and Reporting: Track and evaluate campaign performance across platforms; analyse KPIs; prepare weekly/monthly reports with insights.
• Lead Generation and Influencer Marketing: Execute campaigns to generate leads; track performance; research influencers and coordinate collaborations.

Skills

Social media management

Meta Ads Manager

Google Ads

Google Analytics 4

SEO

Content marketing

Lead generation

Performance analytics

Influencer marketing

Analytics reporting

Tools

Meta Business Suite

Canva

Google Analytics 4

Job description

We are looking for a skilled, creative and results-oriented Digital Marketing Expert to plan, execute and optimise digital marketing campaigns across multiple platforms. The candidate will be responsible for social media management, paid advertising, SEO, content marketing, lead generation and performance analytics to drive brand awareness, audience engagement and business growth.

The candidate will have responsibilities across the following functions:

Social Media Management:

• Manage social media accounts across Instagram, Facebook, LinkedIn and YouTube.
• Plan, create and execute social media content calendars.
• Monitor audience engagement, reach, impressions and account growth.
• Coordinate with graphic designers, video editors and content creators.

Digital Advertising:

• Plan, execute and manage Facebook and Instagram advertising campaigns using Meta Ads Manager.
• Create and optimise Google Ads campaigns, including Search and Display.
• Monitor advertising budgets, campaign performance, leads and conversions.
• Optimise campaigns to improve ROI and ROAS.

Search Engine Optimisation (SEO):

• Perform keyword research and competitor analysis.
• Implement on-page and off-page SEO activities.
• Optimise website content, meta titles and descriptions.
• Monitor website performance using Google Analytics and Google Search Console.

Content Marketing:

• Develop content ideas and digital marketing strategies.
• Coordinate with content writers, designers and video editors.
• Create engaging captions, hashtags and promotional content.
• Support blogs, promotional campaigns and brand awareness activities.

Performance Analytics and Reporting:

• Track, analyse, and evaluate digital marketing campaign performance across platforms.
• Monitor key performance indicators (KPIs), including reach, impressions, engagement rate, CTR, CPC, CPL, conversions and ROAS.
• Analyse website traffic, audience behaviour and campaign effectiveness using Google Analytics 4 and platform insights.
• Prepare weekly and monthly performance reports with actionable insights.
• Identify underperforming campaigns and recommend data-driven optimisation strategies.
• Conduct competitor analysis and track campaign trends to improve marketing performance.
• Measure campaign ROI and provide recommendations for better budget allocation.

Lead Generation and Influencer Marketing:

• Execute digital marketing campaigns to generate quality leads.
• Monitor lead generation performance and maintain lead databases.
• Research relevant social media influencers and coordinate promotional collaborations.
• Track influencer campaign performance and engagement.

Requirements:

• Hands-on experience in social media management.
• Good knowledge of Meta Business Suite and Meta Ads Manager.
• Understanding of Google Ads and Google Analytics 4.
• Knowledge of SEO, keyword research and content marketing.
• Experience with campaign performance analysis and reporting.
• Familiarity with Canva and social media management tools.
• Strong analytical, communication and coordination skills.
• Ability to manage multiple client accounts and deadlines.

Preferred Qualifications:

• Experience working in a digital marketing or advertising agency is preferred.
• Google Ads or Meta certifications are an added advantage.

Key Performance Indicators (KPIs):

• Social media growth and audience engagement.
• Advertising campaign ROI and ROAS.
• Lead generation and cost per lead.
• Website traffic and SEO performance.
• Campaign conversion rates.
• Timely execution of marketing campaigns and reporting.