Digital Marketing Executive

BLOC CONSULTING GROUP; Electronic City; Hybrid; INR 450,000 - 650,000; Full time

Benefits offered by this job

Health Insurance

Hybrid Work

Job summary

BLOC CONSULTING GROUP is seeking a hands-on digital marketing professional to own our online presence end to end. You will manage social media, lead generation campaigns, content creation, and website upkeep, with in-house design work as needed.

The role suits someone who enjoys variety and can work independently. Responsibilities include planning paid campaigns on Meta and Google Ads, SEO basics, WordPress updates, Canva design, and producing engaging content across formats.

Qualifications

• 3 to 5 years of relevant experience in digital marketing, social media and content creation.
• Hands-on experience with Meta Ads Manager and Google Ads for lead generation.
• Strong command of Canva. Basic video editing skills (CapCut, InShot, Premiere Pro or similar).
• Working knowledge of WordPress or website CMS.

Responsibilities

• Own online presence end to end across social media, content, website upkeep and in-house design.
• Plan, run and optimise paid campaigns on Meta and Google Ads to generate quality leads.
• Manage lead capture forms and landing pages; track leads through to sales.
• Prepare and execute a monthly content calendar; grow followers and engagement organically.
• Update and maintain the company website; ensure mobile-friendliness and brand alignment.

Skills

Digital marketing

Social media management

Content creation

Lead generation

SEO basics

Google Analytics

Meta Ads Manager

Google Ads

Canva

Video editing (CapCut/InShot)

WordPress CMS

PowerPoint & Excel

English proficiency

Independent worker

Tools

WordPress

Canva

CapCut

InShot

Premiere Pro

Photoshop

Illustrator

Google Analytics

Meta Business Suite

Job description

About the Role

We are looking for a hands-on, self-driven digital marketing professional to own our online presence end to end. The role covers social media, lead generation, content creation, website upkeep and in-house design work, along with general marketing support as the business needs it. It suits someone who enjoys variety and can work independently.

Key Responsibilities

Digital Marketing & Lead Generation

• Plan, run and optimise paid campaigns on Meta (Facebook/Instagram) and Google Ads to generate quality leads.
• Manage lead capture forms and landing pages, and track leads through to the sales team.
• Monitor campaign performance (CPL, CTR, conversions) and share weekly and monthly reports with recommendations.
• Support SEO activities: on-page optimisation, keyword research and Google Business Profile management.

Social Media Management

• Manage the companys social media handles (Instagram, Facebook, LinkedIn, YouTube and others).
• Prepare and execute a monthly content calendar.
• Grow followers and engagement through organic strategies, trends and community interaction.
• Respond to comments, messages and enquiries promptly.

Content Creation

• Create engaging posts, reels, short videos, carousels and stories.
• Write captions, ad copy, blog posts, website content and email or WhatsApp campaign content.
• Coordinate photo and video shoots when required.

Website Management

• Update and maintain the company website (WordPress or similar CMS): add new pages, update content and images, and remodel sections as needed.
• Make sure the website is mobile-friendly, fast and aligned with the brand.
• Coordinate with external developers or agencies for technical changes.

Design & Presentations

• Design creatives using Canva (and Photoshop/Illustrator if known): social posts, brochures, flyers, banners and ads.
• Prepare professional presentation decks for management, clients and investors (PowerPoint / Google Slides / Canva).
• Maintain brand consistency across all communication.

Other Responsibilities

• Support offline marketing activities, events and promotions as required.
• Track competitor activity and industry trends.
• Handle miscellaneous marketing and administrative tasks assigned by management.

Required Skills & Qualifications

• 3 to 5 years of relevant experience in digital marketing, social media and content creation.
• Proven hands-on experience with Meta Ads Manager and Google Ads for lead generation.
• Strong command of Canva. Basic video editing skills (CapCut, InShot, Premiere Pro or similar).
• Working knowledge of WordPress or website CMS.
• Proficiency in MS PowerPoint, Excel and Google Workspace.
• Excellent written and spoken English. Knowledge of [regional language] is a plus.
• Familiarity with Google Analytics, Meta Business Suite and basic SEO tools.
• Creative mindset with an eye for design and detail.
• Ability to multitask, meet deadlines and work independently.

Good to Have

• Experience in marketing.
• Knowledge of Photoshop or Illustrator.
• Experience with WhatsApp Business, email marketing tools or a CRM.

What We Offer

• Opportunity to own and shape the brands entire digital presence.
• Direct exposure to management and decision-making.
• A growth-oriented work environment.
• Add any benefits: Health Insurance, Hybrid Work