Digital Marketing Executive

Talent Corner Hr Services; Mumbai; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

Talent Corner Hr Services seeks a Performance Marketing Consultant to own end-to-end digital strategies across paid media, content, and SEO for multiple clients. You will drive lead generation for B2B and D2C brands, optimize campaigns across Google, Meta, LinkedIn, and YouTube, and deliver measurable ROI through data-driven insights.

The role emphasizes SEO leadership, content planning, CRM follow-up, and analytics, with a focus on improving ROAS, reducing CPL, and expanding brand visibility

Qualifications

• Experience in performance marketing across multiple industries including Education, D2C, FMCG, and Financial Services.
• Proven ability to reduce CPL and improve ROAS through full-funnel optimization.
• Strong SEO and content strategy ownership with ability to drive organic growth.
• Experience handling multi-client campaigns and weekly/monthly performance reporting.

Responsibilities

• Own SEO and GEO end-to-end, ranking on Google's first page and improving visibility across AI search platforms.
• Lead content, creative, and video production to grow organic traffic and brand authority.
• Run WhatsApp nurture journeys with Sales and expo campaigns to build qualified pipeline.
• Strategize and run webinars end-to-end with Sales, from offers to funnel optimization.
• Author annual performance reports comparing revenue, leads and sales closing based on past data.

Skills

Performance Marketing

Paid Media

Lead Generation

SEO

GEO

Content Strategy

Marketing Automation

A/B Testing

CRO

Revenue Analytics

Tools

Google Ads

Meta Ads

LinkedIn Ads

GA4

Google Tag Manager

Meta Pixel

Conversion API

CRM

Ahrefs

SEMrush

Canva

Excel

Google Sheets

AI Tools

Job description

Role & responsibilities

Reduced Cost Per Lead from 60 to 25 and scaled Meta Ads ROAS from 10X to 12.5X across Google Ads, Meta Ads, and WhatsApp campaigns. • Own SEO and GEO end-to-end, ranking the platform on Googles first page and improving visibility across AI search platforms. • Lead content, creative, and video production to grow organic traffic and brand authority. • Run WhatsApp nurture journeys with Sales and 3-phase expo campaigns that build qualified pipeline ahead of industry exhibitions. • Strategize and run webinars end-to-end with Sales, from offer design to funnel optimization. • Author annual performance reports, comparing revenue, leads and sales closing based on past data and give insightful inputs. Fo

Grow Performance Marketing hire into a full-stack role spanning paid media, content, creative, and website management for multiple clients.

• Ran Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads campaigns, driving B2B and B2C lead generation across client accounts.

• Own multi-client reporting and optimization, turning performance data into account-level ROI gains.

• Lead Generation for Expos for exhibitors and visitors

• Own end-to-end campaign optimization, strategy, targeting, and creative testing.

Preferred candidate profile

Performance Marketing Consultant for industries like; Education, D2C, FMCG, Financial Services

• Built and scale profitable Meta Ads and Google Ads campaigns, improving ROAS and reduce CPL across multiple brands.

• Designed full-funnel strategies media planning, landing pages, and CRM follow-up including app-install and lead-gen campaigns for financial services clients.

• Recover restricted Meta Ad Accounts and implemented Conversion API tracking to safeguard measurement post-iOS 14.5.

• To deliver

SEO and content strategy alongside paid media using GA4, Tag Manager, and Meta Pixel.

Core Skills

Performance Marketing, Paid Media, Lead Generation, SEO, GEO, Content Strategy, Marketing Automation, A/B Testing, CRO, Revenue Analytics,

Tools

Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager, Meta Pixel, Conversion API, CRM, Ahrefs, SEMrush, Canva, Excel, Google Sheets, AI Tools (ChatGPT, Claude, Gemini)

Key Achievement

• To reduce Cost Per Lead (CPL) from 50 to 25 (58% decrease) through continuous Meta Ads optimization.

• To scale Meta Ads ROAS from 10X to 12.5X by optimizing for lead quality alongside lead volume.

• Rank a B2B SaaS platform on Googles first page for multiple high-intent keywords through end-to-end SEO ownership

. • Pioneered Generative Engine Optimization (GEO) to improve brand visibility across AI search platforms and AI-generated answers

. • Engineered 3-phase expo marketing campaigns to built qualified B2B pipeline ahead of industry exhibitions.

• To recover restricted Meta Ad Accounts and implemented Conversion API tracking across multiple client portfolios.

• Achieve CPL of 15.40 for Expo Ski