Performance Marketing Executive (Google Ads & Meta Ads)

MagicWorks IT Solutions Pvt. Ltd; Pune District; On-site; INR 250,000 - 360,000; Full time

Job summary

MagicWorks IT Solutions Pvt. Ltd. is seeking a hands-on Performance Marketing Executive to own paid campaigns on Google and Meta across multiple client accounts.

You will drive strategy, execution, and optimisation to maximise ROI with data-led decisions in a fast-paced agency environment. The ideal candidate has agency experience managing live campaigns, a track record of measurable ROAS improvements, and comfort using AI tools for analysis, copy generation, or audience research.

Qualifications

• Prior experience in a digital marketing agency is required.
• Hands-on experience with Google Ads and Meta Business Suite.
• Proficient in GA4 and Google Tag Manager.
• Ability to manage multiple client accounts with competing priorities.
• Data-driven mindset and strong analytical skills.
• Excellent written and verbal English communication.

Responsibilities

• Plan, launch, and optimise Google Search, Display, Shopping, YouTube campaigns.
• Build and manage Meta campaigns across Facebook and Instagram.
• Coordinate with clients and internal teams to align campaigns with business goals.
• Track KPIs and produce weekly/monthly performance reports.
• Identify opportunities to scale budgets and improve ROAS.

Skills

Google Ads

Meta Ads

Analytics

English communication

Multi-client management

Education

B.Comm

M.Comm

B.E.

B.Sc.

M.Sc.

Tools

Google Tag Manager

Google Analytics 4

Looker Studio

Meta Business Suite

Job description

Home / Careers / Performance Marketing Executive (Google Ads & Meta Ads)

Performance Marketing Executive (Google Ads & Meta Ads)

Salary Range ₹2.50 LPA – ₹3.60 LPA (Salary not a bar for a deserving candidate)

Qualification Preferred: B.Comm, M.Comm, B.E. (any stream)
Also acceptable: B.Sc. / M.Sc.

Mandatory Must Have Prior experience in a digital marketing agency

Preferred Candidate Performance marketers with hands-on agency experience managing live Google and Meta campaigns across multiple client accounts. The ideal candidate has a proven track record of measurable campaign improvements (ROAS, CPL, CTR) backed by numbers and already uses AI tools to speed up analysis, copy generation, or audience research. Technical or commerce graduates with direct paid media experience are preferred.

About MagicWorks

MagicWorks IT Solutions Pvt. Ltd. is a Pune-based AI-first digital marketing agency that turns traffic, leads, and operations into predictable revenue. With 17+ years of experience, a team of 30+ experts, and a 98% client satisfaction rate, we help businesses across Education, Manufacturing, Real Estate, Travel, Hospitality, and more achieve measurable growth.

Job Summary

We are looking for a hands-on Performance Marketing Executive with proven agency experience managing paid campaigns on Google and Meta. You will own campaign strategy, execution, and optimisation across multiple client accounts, driving measurable ROI through data-led decisions. If you thrive in a fast-paced agency environment and love turning ad spend into business outcomes, this role is built for you.

Key Responsibilities

Google Ads Management

Plan, launch, and optimise Search, Display, Shopping, YouTube, and Performance Max campaigns

Conduct keyword research, audience segmentation, and competitor analysis

Manage bidding strategies, quality scores, and ad copy A/B testing

Set up and monitor conversion tracking via Google Tag Manager and Google Analytics 4

Meta Ads Management

Build and manage campaigns across Facebook and Instagram (awareness, traffic, leads, conversions)

Define target audiences using interest, lookalike, and retargeting segments

Collaborate with the creative team to develop high-performing ad creatives and copy

Monitor Meta Pixel events and troubleshoot tracking discrepancies

Client and Campaign Management

Manage paid media across multiple client accounts simultaneously

Prepare clear, insight-driven performance reports (weekly and monthly)

Proactively identify opportunities to scale budgets and improve ROAS

Coordinate with clients and internal teams to align campaigns with business goals

Analytics and Reporting

Track and report key metrics: CTR, CPC, CPL, ROAS, conversion rate, and revenue

Use Google Analytics 4, Google Ads, Meta Ads Manager, and Looker Studio for reporting

Translate data into actionable recommendations for continuous improvement

Required Skills

• Mandatory: prior experience in a digital marketing agency
• Hands-on experience with Google Ads and Meta Business Suite
• Strong understanding of campaign structure, bidding, and audience targeting
• Proficiency with Google Analytics 4 and Google Tag Manager
• Ability to manage multiple client accounts with competing priorities
• Data-driven mindset with strong analytical and problem-solving skills
• Good written and verbal communication skills in English

Preferred Skills

• Google Ads certification or Meta Blueprint certification
• Experience with Looker Studio or similar dashboarding tools
• Familiarity with AI-driven campaign features (Smart Bidding, Advantage+)
• Basic understanding of landing page optimisation and conversion rate improvement
• Experience with e-commerce or lead generation campaigns across diverse industries

Candidates with multi-client handling experience and a track record of measurable ROAS improvement will be preferred. Immediate joiners are a plus.