Digital Marketing Executive

Naukri E-hire; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Naukri E-hire seeks a results-driven paid media specialist to own end-to-end lead generation across Meta, Google, LinkedIn and native channels in Bengaluru. You will optimize campaigns daily, align with pre-sales, and refine targeting using AI tools and data-driven insights.

You will collaborate with design and content teams to produce effective creatives and landing pages, while ensuring SEO and analytics are integrated into the strategy.

Qualifications

• 3+ years of hands-on paid media experience with Meta and Google Ads accounts.
• Working knowledge of Meta Conversions API, pixels, and event tracking.
• Proficiency in GA4, Tag Manager, and Excel/Sheets for analysis.
• Basic SEO knowledge: on-page, keywords, Google Business Profile.
• Demonstrated use of AI tools in daily work.
• Strong written English for ad copy; Kannada/Hindi a plus.

Responsibilities

• Plan, set up, run and optimise Meta lead generation campaigns; analyse performance and adjust daily.
• Work with Meta Conversions API and pixel tracking for optimisation.
• Set up and manage Google Ads campaigns across Search, Display, and Performance Max.
• Run LinkedIn campaigns for premium audiences where relevant.
• Plan and execute native advertising campaigns (Taboola/Outbrain).
• Understand platform delivery algorithms to structure campaigns effectively.
• Coordinate with creative teams on ad creatives and landing pages; maintain testing pipeline.
• Post daily on social channels and manage content calendar across platforms.
• Develop monthly marketing plans and budget allocations aligned to project launches.
• Leverage AI tools for copywriting, concepts, analysis and reporting.
• Track analytics: UTM, GA4, CRM lead sources; produce weekly performance reports.
• SEO: on-page and local SEO; maintain Google Business Profile.

Skills

Paid media

Meta Ads

Google Ads

LinkedIn Ads

Native Ads

AI tools

GA4

Excel/Sheets

English copywriting

Regional languages (Kannada/Hindi)

Tools

Meta Ads Manager

Google Ads

GA4

Tag Manager

CRM systems

Unbounce/landing pages

Job description

Role & responsibilities

Role Overview

You will own paid lead generation and organic digital presence across all our projects. This is an execution-heavy role: you set up campaigns, watch the numbers daily, tweak relentlessly, and close the loop with the pre-sales team on lead quality not just lead volume.

Key Responsibilities

Meta Ads: Plan, set up, run and optimise Meta (Facebook/Instagram) lead generation campaigns; analyse performance at campaign, ad set and creative level and tweak daily.

Conversions API: Work with Meta Conversions API (CAPI) and pixel-based tracking; understand event matching, offline conversions and CRM signal feedback for campaign optimisation.

Google Ads: Set up and manage Search, Display, Demand Gen and Performance Max campaigns; keyword research, negative keyword hygiene, ad copy testing and bid strategy management.

LinkedIn Ads: Run LinkedIn campaigns for premium/HNI audience targeting where relevant.

Native Ads: Plan and execute native advertising campaigns (Taboola, Outbrain, Colombia or similar).

Algorithm Understanding: Understand how each platform's delivery algorithm works - learning phases, audience signals, creative fatigue, auction dynamics - and use that understanding to structure campaigns correctly.

Lead Quality Loop: Follow up with the pre-sales/tele-calling team on lead quality, site-visit conversion and feedback; feed this back into targeting and creative decisions. Report on CPL, qualified-lead %, and cost per site visit - not just clicks.

Creative Coordination: Coordinate with the in-house design/creative team on ad creatives, videos and landing pages; brief clearly, iterate fast, and maintain a creative testing pipeline.

Social Media: Post daily on Instagram, Facebook, LinkedIn and YouTube; maintain a content calendar and keep all project pages active and on-brand.

Marketing Planning: Come up with monthly marketing plans, budget allocations across channels and campaign calendars aligned to project launch and sales milestones.

AI-Enabled Working: Actively use AI tools (ChatGPT, Claude, Gemini, AI image/video generators, automation tools) for copywriting, creative concepts, analysis and reporting - we expect you to multiply your output with AI.

SEO: On-page and technical SEO for project websites, Google Business Profile management, local SEO and basic keyword tracking.

Analytics & Reporting: Track everything - UTM discipline, GA4, lead source attribution in CRM, and weekly performance reports to management.

Requirements

3+ years of hands-on paid media experience; you have personally set up and managed Meta and Google Ads accounts (not just watched an agency do it).

Working knowledge of Meta Conversions API, pixels, and event tracking.

Comfortable with Google Analytics (GA4), Tag Manager, and Excel/Google Sheets for analysis.

Basic SEO knowledge - on-page, keywords, Google Business Profile.

Demonstrated use of AI tools in daily work.

Strong written English for ad copy and social posts; Kannada/Hindi a plus for regional creatives.

Self-driven, numbers-obsessed, comfortable with daily accountability on performance metrics.

Good to Have

Real estate or other high-ticket lead-gen experience.

Exposure to CRM platforms (Sell.Do, Salesforce, Zoho) and marketing automation (n8n, Zapier).

Basic design skills (Canva, Figma) and short-video editing.

Landing page tools (WordPress, Webflow, Unbounce) and basic HTML.