Study Abroad Advisor

Edroots International; Ernakulam; On-site; INR 400,000 - 800,000; Full time

Job summary

Edroots International is seeking a Digital Marketing Specialist located in Ernakulam, India. The ideal candidate will have 2–3 years of experience and strong expertise in both Meta Ads and Google Ads. Responsibilities include planning and managing digital marketing campaigns, optimising PPC and display ads, and growing social media presence across platforms.

Qualified individuals will execute SEO strategies and generate leads while maintaining brand consistency in all digital efforts. Join us to drive successful campaigns and enhance digital engagement.

Qualifications

• 2–3 years of proven experience in Digital Marketing.
• Strong expertise in Paid Ads (Meta Ads + Google Ads mandatory).
• Hands-on experience managing multiple social media platforms.

Responsibilities

• Plan and manage digital marketing campaigns across Google, Facebook, Instagram, etc.
• Run and optimise PPC and display ad campaigns for maximum ROI.
• Execute on-page and off-page SEO strategies to improve organic visibility.
• Conduct keyword research and competitor analysis to strengthen campaign performance.
• Manage and grow official social media pages, including Instagram, Facebook, and LinkedIn.
• Create and optimise landing pages to improve user experience and conversions.
• Monitor website traffic and campaign metrics using analytics tools and provide actionable insights.

Skills

Digital Marketing

Meta Ads

Google Ads

Social Media Management

Analytics

SEO

Problem-solving

Job description

2–3 years of proven experience in Digital Marketing

Strong expertise in Paid Ads (Meta Ads + Google Ads mandatory)

Hands-on experience managing multiple social media platforms

Proven track record of successful campaigns, preferably lead campaigns

Good understanding of targeting, funnels, and audience segmentation

Strong analytical and problem-solving skills

Role Description

• Plan and manage digital marketing campaigns across Google, Facebook, Instagram, etc
• Run and optimise PPC and display ad campaigns for maximum ROI
• Execute on-page and off-page SEO strategies to improve organic visibility
• Conduct keyword research and competitor analysis to strengthen campaign performance
• Manage and grow official social media pages, including Instagram, Facebook, and LinkedIn
• Plan and implement monthly social media content calendars
• Execute organic strategies to increase engagement and followers
• Manage comments, messages, and community interactions
• Create and optimise landing pages to improve user experience and conversions
• Monitor website traffic and campaign metrics using analytics tools and provide actionable insights
• Generate leads and improve conversion rates across channels
• Manage online reputation and brand presence
• Coordinate with designers and content writers for smooth campaign execution
• A/B test ads, creatives, and landing pages for continuous improvement
• Maintain brand consistency across all digital platforms
• Stay updated with the latest digital marketing trends, tools, and best practices