Digital Marketing Lead

EWA Properties; Mangaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

EWA Properties in India is seeking a digital marketing professional to plan, manage and optimize Google Ads and Meta Ads campaigns while developing SEO strategies to improve rankings and organic traffic.

You will prepare monthly budgets, track cost per lead and ROI, coordinate with designers, CRM and operations, and present weekly and monthly dashboards to management.

2–3 years' experience, strong knowledge of GA, Search Console, and analytics essential.

Qualifications

• 2–3 years of digital marketing experience.
• Strong knowledge of Google Ads, Meta Ads, SEO, GA, and Search Console.
• Experience in campaign planning, budgeting, analysis, and optimization.
• Ability to connect marketing performance with leads, conversions and revenue.
• Strong analytical, leadership and communication skills.

Responsibilities

• Plan, manage and optimize Google Ads and Meta Ads campaigns.
• Develop SEO strategies to improve website rankings and organic traffic.
• Prepare and manage monthly advertising budgets.
• Identify the best-performing channels and recommend budget allocation.
• Monitor cost per lead, cost per booking/acquisition and return on ad spend.
• Coordinate with graphic designers, content creators, CRM and operations teams.
• Prepare weekly and monthly performance dashboards for management.

Skills

Google Ads

Meta Ads

SEO

Google Analytics

Search Console

Campaign planning

Budgeting

Performance analysis

Lead tracking

Team coordination

Communication

Job description

Role & responsibilities

• Plan, manage and optimize Google Ads and Meta Ads campaigns.
• Develop SEO strategies to improve website rankings and organic traffic.
• Prepare and manage monthly advertising budgets.
• Identify the best-performing channels and recommend budget allocation.
• Monitor cost per lead, cost per booking/acquisition and return on ad spend.
• Coordinate with graphic designers, content creators, CRM and operations teams.
• Prepare weekly and monthly performance dashboards for management.

Requirements:

• Minimum 2-3 years of relevant digital-marketing experience.
• Strong knowledge of Google Ads, Meta Ads, SEO, Google Analytics and Search Console.
• Experience in campaign planning, budgeting, analysis and optimization.
• Ability to connect marketing performance with leads, conversions and revenue.
• Strong analytical, leadership and communication skills.