Digital Marketing Executive

Divisa Herbals Private Limited; Chandigarh; On-site; INR 300,000 - 550,000; Full time

Job summary

Divisa Herbals Private Limited is seeking a digital marketing professional to drive performance marketing initiatives and analytics.

You will plan and manage campaigns across Meta Ads and Google Ads, set up analytics, and implement tags and pixels to ensure accurate tracking and ROI. The role emphasizes SEO, audits, and active social media engagement.

Qualifications

• 1–2 years of hands-on digital marketing experience, focused on performance marketing and analytics.
• Strong knowledge of paid campaigns on Meta Ads and Google Ads (PPC).
• Practical experience with Google Analytics and Google Tag Manager.
• Experience with On-Page SEO, website audits, and basic keyword research.
• Familiarity with Social Media Marketing and community management.
• Strong analytical, communication, and coordination skills.
• Ability to work independently and troubleshoot tracking issues.

Responsibilities

• Plan, create, and manage performance-driven campaigns across Meta Ads and Google Ads to drive lead generation, sales, and ROI.
• Set up, monitor, and analyze website performance using Google Analytics.
• Handle end-to-end Tag Manager and Pixel implementations for accurate conversion tracking.
• Perform website audits and On-Page SEO optimization for better organic reach.
• Manage daily Social Media Marketing initiatives to build brand awareness and engagement.
• Track KPIs, analyze ROI, and prepare performance reports to optimize funnels.

Skills

Paid performance marketing

Meta Ads

Google Ads

Google Analytics

Tag Management

Pixel Implementation

On-Page SEO

Website Audits

Social Media Marketing

Campaign Reporting

ROI Analysis

Tools

Google Tag Manager

Meta Pixel

Job description

Key Responsibilities

• Paid Performance Marketing: Plan, create, and manage performance-driven campaigns across Meta Ads and Google Ads to drive lead generation, sales, and ROI.
• Tracking & Analytics Setup: Set up, monitor, and analyze website performance and traffic metrics using Google Analytics.
• Advanced Implementation: Handle end-to-end Tag Implementation (via Google Tag Manager) and Pixel Implementation (Meta Pixel) to ensure accurate conversion tracking and audience retargeting data.
• Website Audits & On-Page SEO: Perform periodic Website Audits to identify technical errors, page speed bottlenecks, and user experience issues, while executing On-Page SEO optimizations (meta tags, headings, content structure) for better organic reach.
• Social Media Marketing: Manage and execute daily Social Media Marketing initiatives across company platforms to build brand awareness, engagement, and community interaction.
• Campaign Reporting & Optimization: Track key performance indicators (KPIs), analyze ROI, and prepare actionable performance reports to continuously optimize active ad sets and marketing funnels.

Requirements

• 1–2 years of hands-on experience in Digital Marketing, with a focus on performance marketing and analytics.
• Strong working knowledge of paid campaigns, including Meta Ads and Google Ads (PPC).
• Practical experience with Google Analytics, Google Tag Manager / Tag Implementation, and Meta Pixel Implementation.
• Good understanding of On-Page SEO, Website Audits, and basic keyword research / traffic analysis tools.
• Familiarity with Social Media Marketing and community management.
• Strong analytical, communication, and coordination skills.
• Ability to work independently, troubleshoot tracking issues, and manage multiple marketing tasks efficiently.