Digital Marketing Associate

Travarsa Private Limited; Kolkata District; On-site; INR 279,000 - 469,000; Full time

Job summary

Travarsa Private Limited is seeking a Digital Marketing Associate to plan and execute SEO, SMM, and SEM campaigns. You will manage PPC campaigns, create content, and optimize landing pages to improve visibility and generate qualified leads for IT and digital marketing services.

The role involves researching prospective clients, connecting with decision-makers, and driving B2B enquiries across LinkedIn and Google platforms. On-site, full-time position with 1–3 years of experience expected.

Qualifications

• Minimum 1–3 years in digital marketing.
• Hands-on experience with SEO, SEM, and SMM.
• Strong content creation and copywriting skills.
• Familiarity with analytics and reporting.
• Proficiency in LinkedIn lead generation.
• Knowledge of WordPress and basic HTML/CSS.
• Certifications in Google Ads or Analytics a plus.

Responsibilities

• Plan and execute comprehensive SEO, SMM, and SEM campaigns.
• Manage Google Ads, Facebook Ads, and other PPC campaigns with budget optimization.
• Create engaging content strategies for blogs, social media, and email marketing.
• Monitor, analyze, and report campaign performance using Google Analytics and other tools.
• Conduct keyword research, competitor analysis, and market trend research.
• Optimize website content, meta tags, and landing pages for better search rankings.
• Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter) and grow followers.
• Develop and execute email marketing campaigns including newsletters and drip campaigns.
• Collaborate with design and content teams to create marketing collateral.
• Stay updated with the latest digital marketing trends, algorithm changes, and best practices.
• Generate B2B leads through LinkedIn, Google Search, and other online platforms to identify potential clients for the company's IT and digital marketing services.
• Research prospective companies, connect with key decision-makers, and generate qualified business enquiries and project opportunities.

Skills

SEO expertise

SMM proficiency

Google Ads

Google Analytics

Content marketing

Email marketing

Copywriting

LinkedIn prospecting

Lead generation

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics

Google Search Console

Facebook/Instagram Ads

Mailchimp

Sendinblue

HubSpot

WordPress

Hootsuite

Buffer

Job description

We are looking for a creative, analytical, and result-oriented Digital Marketing Associate to join our marketing team. The ideal candidate will plan and execute digital marketing campaigns, manage online platforms, improve brand visibility, and generate potential business leads.

The candidate will also be responsible for identifying prospective clients through LinkedIn, Google, and other online platforms, connecting with decision-makers, and generating qualified leads for the company's IT and digital marketing services.

Key Responsibilities

We are looking for a creative, analytical, and result-oriented Digital Marketing Associate to join our marketing team. The ideal candidate will plan and execute digital marketing campaigns, manage online platforms, improve brand visibility, and generate potential business leads.

The candidate will also be responsible for identifying prospective clients through LinkedIn, Google, and other online platforms, connecting with decision-makers, and generating qualified leads for the company's IT and digital marketing services.

Key Responsibilities

• Plan and execute comprehensive SEO, SMM, and SEM campaigns.
• Manage Google Ads, Facebook Ads, and other PPC campaigns with budget optimization.
• Create engaging content strategies for blogs, social media, and email marketing.
• Monitor, analyze, and report campaign performance using Google Analytics and other tools.
• Conduct keyword research, competitor analysis, and market trend research.
• Optimize website content, meta tags, and landing pages for better search rankings.
• Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter) and grow followers.
• Develop and execute email marketing campaigns including newsletters and drip campaigns.
• Collaborate with design and content teams to create marketing collateral.
• Stay updated with the latest digital marketing trends, algorithm changes, and best practices.
• Generate B2B leads through LinkedIn, Google Search, and other online platforms to identify potential clients for the company's IT and digital marketing services.
• Research prospective companies, connect with key decision-makers, and generate qualified business enquiries and project opportunities.

Required Skills

• Expertise in SEO (On-page, Off-page, Technical SEO) and keyword research tools.
• Proficiency in SMM platforms (Facebook, Instagram, LinkedIn, YouTube).
• Experience with Google Ads, Google Analytics, and Google Search Console.
• Knowledge of email marketing tools (Mailchimp, Sendinblue, or similar).
• Understanding of content marketing, copywriting, and conversion optimization.
• Familiarity with social media scheduling tools (Hootsuite, Buffer).
• Strong analytical skills to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Advanced knowledge of B2B lead generation, LinkedIn prospecting, and Google-based business research to identify potential clients and key decision-makers.
• Proficiency in lead qualification, targeted outreach, and prospect database development to generate qualified business enquiries and project opportunities.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1-3 years of experience in digital marketing or related roles.
• Certifications in Google Ads, Google Analytics, HubSpot, or Facebook Blueprint.
• Experience with WordPress, basic HTML/CSS, and CRM tools.
• Knowledge of A/B testing, conversion rate optimization (CRO), and UX principles.

Other Details:

• Location: On-site
• Employment Type: Full-Time
• Experience: 1-3 Years