Digital Marketing Associate

LeapUp Edutech PVT. LTD; Mumbai; On-site; INR 350,000 - 600,000; Full time

Job summary

LeapUp Edutech PVT. LTD is seeking a Digital Marketing Associate to plan, execute, and optimize digital campaigns across multiple platforms. You will work on paid campaigns (Google Ads, Meta Ads), SEO, analytics setup, and marketing automation to drive leads and conversions.

The role requires 1–3 years of digital marketing experience, strong knowledge of Google Analytics, Google Tag Manager, and CRM tools, plus a data-driven mindset for optimization and reporting.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 1-3 years of experience in Digital/Performance Marketing.
• Strong knowledge of Google Ads, Meta Ads, SEO, Google Analytics, and Google Tag Manager.
• Understanding of digital marketing metrics and campaign optimization.
• Experience with dashboards/reporting tools such as Excel, Google Sheets, or Looker Studio.
• Knowledge of CRM, marketing automation, and APIs will be an added advantage.
• Strong analytical, communication, and coordination skills.

Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness, traffic, leads, and conversions.
• Plan, manage, and optimize paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other platforms.
• Monitor and optimize key performance metrics including CPL, CPA, CTR, Conversion Rate, ROI, and ROAS.
• Conduct campaign analysis and A/B testing to improve campaign performance and reduce acquisition costs.
• Manage SEO, SEM, social media, and website marketing activities.
• Set up and monitor Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.
• Prepare performance reports and dashboards to track leads, conversions, campaign performance, and ROI.
• Use AI tools such as ChatGPT, Claude, Gemini, and other AI marketing tools for content creation, campaign ideation, research, analysis, and marketing automation.
• Identify opportunities to use AI and automation to improve marketing efficiency, campaign optimization, lead generation, and reporting.
• Work with creative and content teams to develop effective ad creatives, content, and landing pages.
• Support CRM, marketing automation, API integrations, and lead-generation processes.
• Coordinate with sales and business teams to improve lead quality and conversion.
• Stay updated with the latest digital marketing, AI, automation, and advertising trends.

Skills

Digital marketing

Performance marketing

Analytics

SEO

Social media

A/B testing

CRM

Marketing automation

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

Google Ads

Meta Ads

Google Analytics

Google Tag Manager

Looker Studio

Excel/Google Sheets

Job description

We are looking for a Digital Marketing Associate to plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in digital marketing, performance marketing, analytics, SEO, and social media.

Key Responsibilities:

• Develop and execute digital marketing strategies to increase brand awareness, traffic, leads, and conversions.
• Plan, manage, and optimize paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other platforms.
• Monitor and optimize key performance metrics including CPL, CPA, CTR, Conversion Rate, ROI, and ROAS.
• Conduct campaign analysis and A/B testing to improve campaign performance and reduce acquisition costs.
• Manage SEO, SEM, social media, and website marketing activities.
• Set up and monitor Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.
• Prepare performance reports and dashboards to track leads, conversions, campaign performance, and ROI.
• Use AI tools such as ChatGPT, Claude, Gemini, and other AI marketing tools for content creation, campaign ideation, research, analysis, and marketing automation.
• Identify opportunities to use AI and automation to improve marketing efficiency, campaign optimization, lead generation, and reporting.
• Work with creative and content teams to develop effective ad creatives, content, and landing pages.
• Support CRM, marketing automation, API integrations, and lead-generation processes.
• Coordinate with sales and business teams to improve lead quality and conversion.
• Stay updated with the latest digital marketing, AI, automation, and advertising trends.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 1-3 years of experience in Digital/Performance Marketing.
• Strong knowledge of Google Ads, Meta Ads, SEO, Google Analytics, and Google Tag Manager.
• Understanding of digital marketing metrics and campaign optimization.
• Experience with dashboards/reporting tools such as Excel, Google Sheets, or Looker Studio.
• Knowledge of CRM, marketing automation, and APIs will be an added advantage.
• Strong analytical, communication, and coordination skills.

Why Join Us:

• An opportunity to work with a passionate and mission-driven team.
• Professional growth and learning opportunities.
• A collaborative and inclusive work environment.
• Competitive salary and benefits package.