Digital Marketing Analyst- Performance Marketing

Shine Business Solutions; Ernakulam; On-site; INR 600,000 - 900,000; Full time

Job summary

Shine Business Solutions in India seeks a performance marketing specialist with 3+ years of hands-on experience managing and optimizing paid campaigns across Google Ads, Microsoft Ads, and Meta Ads for ecommerce. You will drive Shopping campaigns, data-driven optimization, and cross-functional collaboration to improve ROAS and revenue.

AI-powered tools, budget control, and weekly reporting are part of the role.

Qualifications

• 3+ years of PPC / Paid Media experience.
• Hands-on with Google Ads and Microsoft Ads (Bing).
• Experience in e-commerce and Shopping campaigns.
• Proficient in GA4 and reporting.
• Strong data analysis and decision making.
• Understanding of campaign structure, bidding, audience targeting, and budget management.

Responsibilities

• Handle AI-powered advertising tools and automate campaigns.
• Manage Google, Bing, and Meta Ads campaigns.
• Optimize paid media for sales, ROAS, CPA, and revenue growth.
• Fix Google Merchant Center / Shopping feeds.
• Analyze campaign and product performance for growth opportunities.
• Implement budget, bid, product, audience, and geographic optimizations.
• Prepare daily, weekly, and monthly performance reports.
• Conduct competitor and market research to identify opportunities.
• Collaborate with creative, SEO, and catalog teams to improve performance.

Skills

PPC / Paid Media

Google Ads

Microsoft Ads

E-commerce advertising

GA4 / Google Analytics

Data analysis

Campaign optimization

Budget management

Audience targeting

Market research

Tools

Google Ads platform

Microsoft Advertising

GA4 / Google Analytics

Merchant Center

Job description

Job Summary

We are looking for an experienced performance marketing specialist with 3+ years of hands-on experience managing and optimizing paid advertising campaigns across Google Ads, Microsoft (Bing) Ads, and Meta Ads. The ideal candidate should have strong expertise in e-commerce advertising, Shopping campaigns, performance optimization, and data analysis.

Key Responsibility Areas

• Handling AI-powered advertising tools and automated campaign management.
• Manage and optimize Google Ads, Microsoft Ads (Bing), and Meta Ads campaigns.
• Manage paid media campaigns for e-commerce businesses with a focus on sales, ROAS, CPA, and revenue growth.
• Optimize product feeds and resolve Google Merchant Center / Shopping feed issues.
• Analyze campaign and product-level performance to identify growth opportunities.
• Implement ongoing budget, bid, product, audience, and geographic optimizations.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Conduct competitor and market research to identify new opportunities.
• Work closely with creative, SEO, and catalog teams to improve paid media performance.

Required Skills and Experience

• 3+ years of experience in PPC / Paid Media.
• Strong hands-on experience with Google Ads and Microsoft Ads (Bing Ads).
• Strong experience in e-commerce and Shopping campaigns.
• Experience with Google Analytics / GA4 and reporting tools.
• Good understanding of Google Merchant Center and product feeds.
• Strong analytical and problem-solving skills.
• Ability to analyze large datasets and make data-driven decisions.
• Strong understanding of campaign structure, bidding strategies, audience targeting, and budget management.

Preferred

• Experience managing large e-commerce PPC accounts.
• Experience with Performance Max and product-level optimization.
• Experience with seasonal campaigns and promotional strategies.
• Knowledge of conversion tracking, attribution, and feed optimization.
• Experience working with the US e-commerce market is a plus

Working Days

Monday to Friday

Working Time

6:00 pm to 3:00 am

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.