Executive - Performance Marketing (Paid Media)

Admattic; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Admattic in Mumbai, India, is seeking a Performance Marketer to drive campaign analysis and optimization using data-driven insights. You will evaluate KPIs like CTR, CPA, ROAS and deliver actionable reports to internal teams and clients.

The ideal candidate has 2–3 years in digital marketing, hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads, and strong Excel/Sheets skills. This role focuses on data interpretation and cross-functional collaboration.

Qualifications

• 2–3 years of experience in digital marketing, with a focus on campaign analysis and optimization.
• Experience with Google Ads, Meta Ads and LinkedIn Ads.
• Proficiency in campaign setup, optimization, and analysis.
• Strong Excel or Google Sheets skills.
• Excellent written and verbal communication skills.
• Knowledge of PPC, SEM and social media advertising.

Responsibilities

• Campaign Analysis: evaluate digital advertising campaigns across platforms.
• Provide regular reports and actionable insights to internal teams and clients.
• Data Interpretation: analyze large datasets to identify trends and optimization opportunities.
• Ad Platform Management: assist in optimizing campaigns on Google Ads and Facebook Ads.
• Budget Monitoring: support budgeting and pacing with optimization recommendations.
• Collaborate with cross-functional teams to align campaigns with marketing goals.

Skills

Google Ads

Campaign setup

Data-driven insights

PPC/SEM knowledge

Excel/Google Sheets

Excellent communication

Education

Bachelor's degree in Marketing/Business

Job description

Job Overview

We are seeking a detail-oriented and results-driven individual to join our team as a Performance Marketer. As a Performance Marketer, you will play a crucial role in evaluating campaign performance, generating insights, and contributing to the success of our clients.

Responsibilities

• Campaign Analysis:
• Evaluate the performance of digital advertising campaigns on various platforms, focusing on key metrics such as click-through rates, conversion rates, and return on ad spend.
• Provide regular reports and actionable insights to internal teams and clients.
• Data Interpretation:
• Analyze large datasets to identify trends, patterns, and opportunities for optimization.
• Work closely with the digital marketing team to refine strategies based on data-driven insights.
• Ad Platform Management:
• Assist in the management and optimization of digital advertising campaigns, with a primary focus on platforms like Google Ads and Facebook Ads.
• Collaborate with cross-functional teams to ensure campaigns align with overall marketing goals.
• Budget Monitoring:
• Support the monitoring of campaign budgets and pacing, providing recommendations for efficient resource allocation.
• Contribute to budget optimization strategies based on performance analysis.

Qualifications

• Experience with digital advertising platforms and tools, such as Google Ads, Meta Ads and LinkedIn Ads
• Proficiency in campaign setup, optimization, and analysis
• Ability to identify and act on campaign optimization opportunities based on data-driven insights
• Familiarity with digital marketing concepts, including PPC, SEM, and social media advertising.
• Strong analytical skills and proficiency in Excel or Google Sheets
• Excellent written and verbal communication skills
• Bachelor's degree in Marketing, Business, or a related field
• 2-3 years of experience in digital marketing, with a focus on campaign analysis and optimization.