Digital Marketing Analyst- Performance Marketing

SBSOL Digital Pvt. Ltd; Ernakulam; On-site; INR 600,000 - 1,200,000; Full time

Job summary

SBSOL Digital Pvt. Ltd is seeking an experienced Digital Marketing Analyst (Performance Marketing) to manage and optimize paid campaigns across Google Ads, Microsoft Ads, and Meta Ads. The role emphasizes e-commerce sales, ROAS, and data-driven optimization.

With 3+ years of hands-on PPC experience, you will collaborate with creative, SEO, and catalog teams to improve paid media performance and deliver regular performance insights. Working days are Monday to Friday, with evening/night hours.

Qualifications

• 3+ years of PPC / Paid Media experience.
• Hands-on experience with Google Ads and Microsoft Ads (Bing).
• Experience with e-commerce and Shopping campaigns.
• Experience with Google Analytics / GA4 and reporting tools.
• Good understanding of Google Merchant Center and product feeds.
• Strong analytical and problem-solving skills.
• Ability to analyze large datasets and make data-driven decisions.
• Strong understanding of campaign structure, bidding strategies, audience targeting, and budget management.

Responsibilities

• Manage and optimize Google Ads, Microsoft Ads (Bing), and Meta Ads campaigns.
• Optimize product feeds and resolve Shopping feed issues.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Conduct competitor and market research to identify new opportunities.
• Work closely with creative, SEO, and catalog teams to improve paid media performance.
• Implement ongoing budget, bid, product, audience, and geographic optimizations.
• Analyze campaign and product-level performance to identify growth opportunities.

Skills

PPC / Paid Media

Google Ads

Microsoft Ads (Bing)

E-commerce Advertising

GA4 / Analytics

Data Analysis

Budget Management

Campaign Optimization

Reporting

Tools

Google Merchant Center

Job description

Digital Marketing Analyst- Performance Marketing

JOB DESCRIPTION

We are looking for an experienced performance marketing specialist with 3+ years of hands-on experience managing and optimizing paid advertising campaigns across Google Ads, Microsoft (Bing) Ads, and Meta Ads. The ideal candidate should have strong expertise in e-commerce advertising, Shopping campaigns, performance optimization, and data analysis.

KEY RESPONSIBILITY AREAS:

• Handling AI-powered advertising tools and automated campaign management.
• Manage and optimize Google Ads, Microsoft Ads (Bing), and Meta Ads campaigns.
• Manage paid media campaigns for e-commerce businesses with a focus on sales, ROAS, CPA, and revenue growth.
• Optimize product feeds and resolve Google Merchant Center / Shopping feed issues.
• Analyze campaign and product-level performance to identify growth opportunities.
• Implement ongoing budget, bid, product, audience, and geographic optimizations.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Conduct competitor and market research to identify new opportunities.
• Work closely with creative, SEO, and catalog teams to improve paid media performance.

REQUIRED SKILLS & EXPEIRENCE

• 3+ years of experience in PPC / Paid Media.
• Strong hands-on experience with Google Ads and Microsoft Ads (Bing Ads).
• Strong experience in e-commerce and Shopping campaigns.
• Experience with Google Analytics / GA4 and reporting tools.
• Good understanding of Google Merchant Center and product feeds.
• Strong analytical and problem-solving skills.
• Ability to analyze large datasets and make data-driven decisions.
• Strong understanding of campaign structure, bidding strategies, audience targeting, and budget management.

Preferred:

• Experience managing large e-commerce PPC accounts.
• Experience with Performance Max and product-level optimization.
• Experience with seasonal campaigns and promotional strategies.
• Knowledge of conversion tracking, attribution, and feed optimization.
• Experience working with the US e-commerce market is a plus

Working Days :Monday to Friday
Working Time :6:00 pm to 3:00 am