Digital Marketing

Techdome; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Techdome is seeking a Digital Marketing Executive with hands-on experience in performance marketing, SEO, analytics, and lead generation. You will drive growth, acquire customers, and optimize ROI across paid and organic channels.

You will manage campaigns on Google, Meta, LinkedIn, YouTube, and other networks, implement marketing automation, and leverage AI tools for research and content. A data-driven mindset and collaboration with Sales are essential.

Qualifications

• 2–5 years of hands-on digital marketing experience with proven results in lead generation and acquisition.
• Strong skills in paid ads, SEO, GA4, GTM, and conversion tracking.
• Reporting experience with Looker Studio, Power BI, Excel, or Google Sheets.
• Experience with automation tools (n8n, Zapier, Make) and understanding of APIs, webhooks, and CRM integrations.
• Solid grasp of funnels, CRO, and ROI optimization.

Responsibilities

• Plan, run, and optimize campaigns on Google, Meta, LinkedIn, YouTube, display networks, and ChatGPT Ads.
• Manage budgets, targeting, remarketing, creatives, conversion tracking, and A/B tests.
• Track CPC, CPL, CPA, CAC, ROAS, and CVR to improve performance and ROI.
• Drive qualified leads through paid and organic channels and monitor funnel conversion.
• Work with Sales to improve landing-page performance and lead quality.

Skills

Digital marketing

Lead generation

Paid ads

SEO

GA4

GTM

Analytics

Education

Bachelor's degree in Marketing/Business/Engineering/CS

Tools

HubSpot

Salesforce

Zoho

Looker Studio

Power BI

Excel

Google Sheets

n8n

Zapier

Make

ChatGPT

Job description

We're looking for a Digital Marketing Executive with hands-on experience in performance marketing, SEO, analytics, lead generation, marketing automation, and AI-powered marketing. You're analytical, proactive, and driven by measurable results in growth, customer acquisition, and ROI.

What You'll Do

Performance Marketing

• Plan, run, and optimize campaigns on Google, Meta, LinkedIn, YouTube, display networks, and ChatGPT Ads (where available).
• Manage budgets, targeting, remarketing, creatives, conversion tracking, and A/B tests.
• Track CPC, CPL, CPA, CAC, ROAS, and CVR to improve performance and ROI.

SEO and Organic Growth

• Execute technical, on-page, and off-page SEO.
• Run keyword research, competitor analysis, SEO audits, and content-gap analysis.
• Monitor rankings, organic traffic, indexing, Core Web Vitals, and conversions.

Analytics and Reporting

• Manage GA4, GTM, Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
• Build dashboards in Looker Studio, Power BI, Excel, or Google Sheets.
• Analyze funnels and attribution to find growth opportunities.

Lead Generation and CRO

• Drive qualified leads through paid and organic channels.
• Track lead quality and funnel conversion rates.
• Work with Sales to improve lead conversion and landing-page performance.

Automation and AI

• Build marketing workflows in n8n, Zapier, and Make.
• Connect CRMs, APIs, and webhooks to streamline processes.
• Use AI tools like ChatGPT, Claude, Gemini, Perplexity, and Copilot for research, content, analysis, and automation.

Content and Creative

• Support social campaigns, ad creatives, reels, videos, and thumbnails using Canva, CapCut, Adobe Express, and AI creative tools.

Must-haves

• 2-5 years of hands-on digital marketing experience with proven results in lead generation and acquisition.
• Strong skills in paid ads, SEO, GA4, GTM, Search Console, and conversion tracking.
• Reporting experience with Looker Studio, Power BI, Excel, or Google Sheets.
• Experience with n8n, Zapier, or Make, and an understanding of APIs, webhooks, and CRM integrations.
• Solid grasp of funnels, CRO, and ROI optimization.
• Strong analytical, communication, and problem-solving skills.
• Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field.

Nice-to-haves

• Experience in SaaS, tech, EdTech, fintech, or B2B/B2C lead generation.
• Familiarity with HubSpot, Salesforce, or Zoho.