Digital Marketing Strategist

WCC Investment Advisors Pvt. Ltd.; Dadri; On-site; INR 750,000 - 1,100,000; Full time

Job summary

WCC Investment Advisors Pvt. Ltd. seeks a Digital Marketing Manager with 5-10 years of experience to lead acquisition, performance marketing, analytics, and automation initiatives.

The role demands hands-on expertise in paid media, tracking, attribution, and analytics to drive measurable business outcomes. The ideal candidate will manage budgets, optimize campaigns across Google, Meta, LinkedIn, and other platforms, and build full-funnel customer journeys.

Qualifications

• 5-10 years of relevant digital/performance marketing experience.
• Hands-on experience with paid media, campaign optimization, tracking & attribution, analytics, reporting, and CRO.
• Experience with CRM/MarTech and marketing automation is a plus.
• Experience in financial services, fintech, banking, investments, insurance, or related industries is desirable.

Responsibilities

• Develop and execute performance and growth marketing strategies aligned with business and revenue objectives.
• Plan, manage, and optimize paid campaigns across Google, Meta, LinkedIn, and other platforms.
• Own marketing budgets, campaign allocation, forecasting, and performance optimization.
• Monitor and improve KPIs including ROAS, ROI, CAC, CPL, CPA, conversion rates, and lead quality.
• Build and optimize full-funnel customer acquisition journeys from awareness to retention.
• Implement and maintain conversion tracking, UTM structures, attribution, and analytics frameworks.
• Analyze campaign, funnel, customer, and revenue data to identify optimization opportunities.
• Develop performance dashboards, MIS, and management reports using analytics/BI tools.
• Collaborate with sales and business teams to improve lead quality and revenue attribution.
• Drive CRO, A/B testing, landing-page optimization, audience segmentation, and retargeting.

Skills

Core Marketing

Performance Marketing

Growth Marketing

Campaign Optimization

Customer Acquisition

Funnel Optimization

CRO

Lifecycle Marketing

Audience Segmentation

Analytics & Measurement

Marketing Analytics

Marketing Attribution

Conversion Tracking

MarTech

Automation

CRM Automation

Looker Studio

GA4

Google Ads

Meta Ads

LinkedIn Ads

Tools

GA4

Looker Studio

Google Ads

Meta Ads

LinkedIn Ads

Job description

We are looking for a Digital Marketing Manager with 5-10 years of experience to lead and optimize our digital acquisition, performance marketing, analytics, and marketing automation initiatives.

The ideal candidate should have strong hands-on expertise in paid media, campaign optimization, tracking & attribution, marketing analytics, reporting, budget management, and conversion optimization. The candidate should be comfortable working with data, identifying growth opportunities, and translating marketing performance into measurable business outcomes.

Experience in team handling, CRM/MarTech implementation, and the financial services industry will be an added advantage.

Key Responsibilities

Develop and execute performance and growth marketing strategies aligned with business and revenue objectives.

Plan, manage, and optimize paid campaigns across Google, Meta, LinkedIn, and other relevant digital platforms.

Own marketing budgets, campaign allocation, forecasting, and performance optimization.

Monitor and improve key performance metrics including ROAS, ROI, CAC, CPL, CPA, conversion rates, and lead quality.

Build and optimize full-funnel customer acquisition journeys, from awareness and lead generation to conversion and retention.

Implement and maintain conversion tracking, UTM structures, attribution, and analytics frameworks.

Analyze campaign, funnel, customer, and revenue data to identify optimization and growth opportunities.

Develop performance dashboards, MIS, and management reports using analytics and BI tools.

Work closely with sales and business teams to improve lead quality, lead-to-customer conversion, and revenue attribution.

Drive CRO, A/B testing, landing-page optimization, audience segmentation, and retargeting initiatives.

Manage and optimize CRM, lifecycle marketing, marketing automation, email, WhatsApp, and lead-nurturing workflows.

Evaluate and leverage emerging MarTech, AI, automation, and productivity tools to improve marketing efficiency.

Lead, mentor, and manage the digital marketing team, where applicable.

Stay updated with changes in digital advertising platforms, analytics, attribution, automation, and marketing technology.

Skills Required

• Core Marketing
• Performance Marketing
• Growth Marketing
• Campaign Optimization
• Customer Acquisition
• Funnel Optimization
• Conversion Rate Optimization (CRO)
• Lifecycle Marketing
• Audience Segmentation & Retargeting
• Analytics & Measurement
• Marketing Analytics
• Marketing Attribution
• Conversion Tracking
• Funnel Analytics
• Data-driven Decision Making
• Automation & MarTech
• CRM Automation
• Marketing Automation
• MarTech
• Workflow Automation
• Lead Scoring & NurturingA
• The candidate should have hands-on experience with:
• Google Ads
• Meta Ads
• LinkedIn Ads
• GA4
• Looker Studio
• Conversion & Event Tracking
• UTM & Campaign Tracking
• Retargeting & Remarketing
• Funnel Analytics
• A/B Testing
• Landing Page Optimization
• Performance Reporting & Dashboards

Key Metrics & Concepts

The candidate should be comfortable understanding and working with:

CAC | LTV | ROAS | ROI | CPL | CPA | CTR | CPC | CPM | Conversion Rate | Lead-to-Customer Rate | Funnel Drop-off | Attribution Models | Cohort Analysis | Revenue Attribution | Marketing Forecasting

Preferred / Good to Have

5-10 years of relevant digital/performance marketing experience

Prior team handling or people management experience

Experience working with CRM and MarTech ecosystems

Experience in financial services, fintech, banking, investments, insurance, or related industries

Understanding of financial products and customer acquisition journeys

Strong analytical and problem-solving skills

Ability to communicate marketing performance and insights to senior management

Experience using AI tools and automation to improve marketing productivity and efficiency