Digital Marketing

Techdome; Indore District; Presencial; INR 400.000 - 800.000; Jornada completa

Descripción de la vacante

Techdome is seeking a Digital Marketing Executive to lead performance marketing, SEO, analytics, and lead generation. You will implement AI-powered marketing, automation workflows, and campaigns across multiple channels, driving customer acquisition and ROI.

The role requires hands-on experience with GA4, GTM, and analytics dashboards, plus strong CRO and funnel optimization skills. A Bachelor’s degree in a related field is preferred, with 2–5 years of practical experience in SaaS/tech marketing.

Formación

• 2–5 years of hands-on digital marketing experience with proven lead gen results.
• Strong paid ads and SEO skills with GA4, GTM, and conversion tracking.
• Experience reporting with Looker Studio, Power BI, Excel, or Google Sheets.
• Familiar with n8n, Zapier, Make, APIs, webhooks, and CRM integrations.
• Solid grasp of funnels, CRO, and ROI optimization.
• Excellent analytical, communication, and problem-solving skills.
• Bachelor’s degree in Marketing, Business, Engineering, CS, or related field.

Responsabilidades

• Plan, run, and optimize campaigns across Google, Meta, LinkedIn, YouTube, and more.
• Manage budgets, targeting, remarketing, creatives, tracking, and A/B tests.
• Track CPC, CPL, CPA, CAC, ROAS, and CVR to improve ROI.
• Execute technical, on-page, and off-page SEO and monitor rankings.
• Build dashboards in Looker Studio, Power BI, Excel, or Google Sheets.
• Drive qualified leads through paid and organic channels and collaborate with Sales.

Conocimientos

Digital marketing

Performance marketing

SEO

Analytics

Lead generation

Marketing automation

A/B testing

ROI optimization

GPT/AI marketing tools

Communication skills

Educación

Bachelor’s degree in Marketing, Business, Engineering, CS, or related field

Herramientas

Looker Studio

Power BI

Excel

Google Sheets

HubSpot

Salesforce

Descripción del empleo

Job Description:

About The Role

We’re looking for a Digital Marketing Executive with hands-on experience in performance marketing, SEO, analytics, lead generation, marketing automation, and AI-powered marketing. You’re analytical, proactive, and driven by measurable results in growth, customer acquisition, and ROI.

What You’ll Do

Performance Marketing

• Plan, run, and optimize campaigns on Google, Meta, LinkedIn, YouTube, display networks, and ChatGPT Ads (where available).
• Manage budgets, targeting, remarketing, creatives, conversion tracking, and A/B tests.
• Track CPC, CPL, CPA, CAC, ROAS, and CVR to improve performance and ROI.

SEO and Organic Growth

• Execute technical, on-page, and off-page SEO.
• Run keyword research, competitor analysis, SEO audits, and content-gap analysis.
• Monitor rankings, organic traffic, indexing, Core Web Vitals, and conversions.

Analytics and Reporting

• Manage GA4, GTM, Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
• Build dashboards in Looker Studio, Power BI, Excel, or Google Sheets.
• Analyze funnels and attribution to find growth opportunities.

Lead Generation and CRO

• Drive qualified leads through paid and organic channels.
• Track lead quality and funnel conversion rates.
• Work with Sales to improve lead conversion and landing-page performance.

Automation and AI

• Build marketing workflows in n8n, Zapier, and Make.
• Connect CRMs, APIs, and webhooks to streamline processes.
• Use AI tools like ChatGPT, Claude, Gemini, Perplexity, and Copilot for research, content, analysis, and automation.

Content and Creative

• Support social campaigns, ad creatives, reels, videos, and thumbnails using Canva, CapCut, Adobe Express, and AI creative tools.

Must-haves

• 2–5 years of hands-on digital marketing experience with proven results in lead generation and acquisition.
• Strong skills in paid ads, SEO, GA4, GTM, Search Console, and conversion tracking.
• Reporting experience with Looker Studio, Power BI, Excel, or Google Sheets.
• Experience with n8n, Zapier, or Make, and an understanding of APIs, webhooks, and CRM integrations.
• Solid grasp of funnels, CRO, and ROI optimization.
• Strong analytical, communication, and problem-solving skills.
• Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or a related field.

Nice-to-haves

• Experience in SaaS, tech, EdTech, fintech, or B2B/B2C lead generation.
• Familiarity with HubSpot, Salesforce, or Zoho.
• Basic knowledge of HTML, JavaScript, and website architecture.