Digital Marketing Executive

Techdome; Indore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Techdome is seeking a Digital Marketing Executive with 2–5 years of hands-on experience in performance marketing, SEO, analytics, lead generation, automation, and AI marketing. You will manage campaigns across Google, Meta, LinkedIn, YouTube, and more while optimizing funnels and ROAS.

The role emphasizes data-driven decision making, collaboration with Sales, and leveraging AI tools to drive growth and acquisition. A strong analytical mindset and effective communication are essential.

Qualifications

• Bachelor’s degree in marketing, business, engineering, CS or related field.
• 2–5 years of hands-on experience in digital marketing and growth.
• Proven ability to deliver measurable lead generation, acquisition, and conversion results.

Responsibilities

• Manage and optimize performance marketing campaigns across Google, Meta, LinkedIn, YouTube, Display, and ChatGPT Ads.
• Lead SEO efforts: technical, on-page, off-page, keyword research, audits, and content-gap analyses.
• Build analytics and reporting using GA4, GTM, Looker Studio, Power BI, Excel, or Google Sheets.
• Drive lead generation through paid and organic channels and collaborate with Sales for conversions and CRO.
• Develop automation workflows with n8n, Zapier, and Make; integrate APIs and CRMs; leverage AI tools for research and content.

Skills

Paid Ads

SEO

GA4

GTM

Search Console

Conversion Tracking

Looker Studio

Power BI

Excel

Google Sheets

n8n

Zapier

Make

APIs

Webhooks

CRM Integrations

Lead Generation

CRO

Funnels

ROI

Education

Bachelor’s degree in marketing, Business, Engineering, Computer Science, or related field

Tools

HubSpot

Salesforce

Zoho

Job description

About The Role

We are looking for a Digital Marketing Executive with 2–5 years of experience in performance marketing, SEO, analytics, lead generation, automation, and AI marketing. The ideal candidate should be hands‑on, analytical, and result‑oriented, with a focus on digital growth and customer acquisition.

Key Responsibilities

Performance Marketing

• Manage and optimize campaigns across Google, Meta, LinkedIn, YouTube, Display, and ChatGPT Ads.
• Handle budgets, targeting, remarketing, creatives, tracking, and A/B testing.
• Monitor CPC, CPL, CPA, CAC, ROAS, and CVR to improve ROI.

SEO & Organic Growth

• Execute Technical, On-page, and Off-page SEO.
• Conduct keyword research, competitor analysis, SEO audits, and content-gap analysis.
• Monitor rankings, traffic, indexing, Core Web Vitals, and conversions.

Analytics, Attribution & Reporting

• Manage GA4, GTM, Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
• Build reports using Looker Studio, Power BI, Excel, or Google Sheets.
• Track funnel performance, attribution, conversions, CAC, CPL, and ROAS.

Lead Generation & Conversion Optimization

• Generate quality leads through paid and organic channels.
• Monitor lead quality and funnel conversions.
• Work with Sales teams on lead conversion, CRO, and landing-page optimization.

Marketing Automation & AI

• Build workflows using n8n, Zapier, and Make.
• Work with CRMs, APIs, and webhooks.
• Use Chat GPT, Claude, Gemini, Perplexity, and Copilot for research, content, analysis, and automation.

Content & Creative Support

• Support social media, ad creatives, reels, videos, and thumbnails.
• Use Canva, CapCut, Adobe Express, and AI creative tools.

Must-Have Skills

• Paid Advertising, SEO, GA4, GTM, Search Console, Conversion Tracking
• Looker Studio, Power BI, Excel/Google Sheets
• n8n, Zapier, Make, APIs, Webhooks, CRM Integrations
• Strong understanding of lead generation, CRO, funnels, and ROI
• Strong analytical and communication skills

Good to Have

• Experience in SaaS, Technology, EdTech, FinTech, B2B/B2C, or lead generation.
• Knowledge of AI marketing, CRM platforms, HTML, JavaScript, and website architecture.
• Experience with HubSpot, Salesforce, or Zoho.

Qualifications

• Bachelor’s degree in marketing, Business, Engineering, Computer Science, or related field.
• 2–5 years of relevant hands‑on experience.
• Proven ability to deliver measurable lead generation, acquisition, and conversion results.

Why Techdome?

Join Techdome, a technology‑driven company delivering scalable solutions across AI, cloud, data analytics, cybersecurity, and digital transformation. Drive digital growth by leveraging data, technology, and AI to strengthen our brand, reach the right audiences, and contribute directly to business growth and revenue.