Digital Creative & Content - Senior Officer/ Associate Manager

Wonder Cement; Udaipur District; On-site; INR 600,000 - 900,000; Full time

Job summary

Wonder Cement is seeking a digital content lead to develop platform-wide social media content plans aligned with campaign calendars and brand guidelines. You will brief the content agency on monthly content calendars, review and approve creatives, and own ORM creatives as part of the lower funnel strategy.

You will also steer the WCL website content, SEO copy, and UX improvements, coordinating with the ATL team.

Responsibilities

• Develop platform-wise social media content plans aligned to campaign calendar and brand guidelines
• Briefs the content agency on monthly content calendar; review and approve creatives before publishing
• Own ORM creatives as part of lower funnel content strategy
• Own the WCL website content strategy - Briefs agency on page updates
• SEO copy and UX improvements
• Coordinate with the ATL team to ensure digital creative extensions are consistent with the TVC and brand campaign
• Track digital creative KPIs

Job description

Role & responsibilities

• Develop platform-wise social media content plans aligned to campaign
• calendar and brand guidelines
• Briefs the content agency on monthly content calendar; review and approve creatives before publishing
• Own ORM creatives as part of lower funnel content strategy
• Own the WCL website content strategy - Briefs agency on page updates,
• SEO copy and UX improvements
• Coordinate with the ATL team to ensure digital creative extensions are consistent with the TVC and brand campaign
• Track digital creative KPIs