Digital Lead - Senior Manager

Wonder Cement; Udaipur District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Wonder Cement in India seeks a senior Digital Marketing Lead to define and own the annual digital strategy across channels, set budgets and KPIs, and manage agency SLAs. You will lead the digital team and integrate planning with ATL/BTL programs to ensure coherent campaigns across touchpoints.

You will own MarTech decisions, oversee paid media, social and analytics, drive lead generation with Sales, and guide the website UX, SEO and lead funnel performance to accelerate growth.

Responsibilities

• Define and own annual digital marketing strategy across channels
• Set channel-wise budgets, KPIs and agency SLAs; hold agency partners accountable to delivery
• Lead the digital team (Creative Manager, Media Manager) and build capability across the function
• Integrate digital planning with ATL and BTL workstreams - ensure campaigns are coherent across touchpoints
• Own MarTech stack decisions - evaluate, recommend and oversee tools across paid media, social and analytics
• Drive lead generation strategy in coordination with the sales team
• Oversee website strategy - UX direction, SEO and lead funnel performance

Job description

Role & responsibilities

Define and own annual digital marketing strategy across channels

Set channel-wise budgets, KPIs and agency SLAs; hold agency partners

accountable to delivery

Lead the digital team (Creative Manager, Media Manager) and build capability across the function

Integrate digital planning with ATL and BTL workstreams - ensure campaigns are coherent across touchpoints

Own MarTech stack decisions - evaluate, recommend and oversee tools

across paid media, social and analytics

Drive lead generation strategy in coordination with the sales team Oversee WCL website strategy - UX direction, SEO and lead funnel performance