Copywriter Cum Social Media Manager

White Elephant Tech; Indore District; On-site; INR 450,000 - 750,000; Full time

Job summary

White Elephant Tech is seeking a digital marketing professional to deeply analyze client requirements and align teams with strategies across multiple platforms. The role involves staying current with platform updates, managing campaigns and creatives, and delivering client-ready insights.

You will oversee quality control, drive innovative plans to meet objectives, and guide the team toward measurable outcomes, including improving engagement and reach across social channels.

Responsibilities

• Understand and analyze client requirements to align the team with needed strategies.
• Stay updated with platform trends and adapt ongoing ad campaigns as needed.
• Take responsibility for ongoing ads, campaigns, and placements.
• Ensure quality control in digital marketing projects.
• Devise and lead innovative plans to meet client objectives.
• Monitor and guide the digital marketing team.
• Analyze growth metrics and derive actionable insights.
• Submit performance insights in the EOD reports.
• Brainstorm creative ideas for enhancing ad campaign effectiveness.
• Utilize digital marketing strategies for products using online ads.
• Evaluate campaign performance and identify improvement areas.
• Complete necessary sheets and reports for campaign management.
• Present updates to core team members.
• Enhance social media efforts, striving to improve KPIs such as engagement and reach.

Skills

Digital marketing

Job description

• Understand and deeply analyze client requirements and goals to effectively align the team with the needed strategies across digital marketing platforms.
• Make sure to stay updated with the latest platform update and market trends, and update the ongoing ad campaigns, as and when needed
• Take responsibility and accountability for the ongoing and modified ads, campaigns, ad creatives, copies, captions, and placement to present the strategies to the client.
• Take extra care and caution in the quality control and assurance in the ongoing digital marketing projects
• Devise and lead innovative plans to meet client objectives and drive successful outcomes.
• Monitor and guide the digital marketing team and foster a nurturing and collaborative environment for everyone.
• Stay updated with reports, analyze growth metrics, and derive actionable insights in all the major digital advertising platforms.
• Periodically conduct meeting rounds and submit the performance insights to the core members and stakeholders in the EOD reports
• Continuously brainstorm creative ideas and strategies to enhance ad campaign effectiveness.
• Utilize digital marketing strategies for various products, leveraging online ads and trending/viral campaigns.
• Evaluate campaign performance, identify areas for improvement, and refine strategies accordingly.
• Complete necessary sheets and reports for seamless campaign management and execution.
• Present updates and reports to core team members, facilitating collaborative insights.
• Enhance social media efforts, striving to improve KPIs such as engagement and reach.