Content Strategist & Coordinator

Orestes Technologies Pvt Ltd; Ernakulam; On-site; INR 600,000 - 900,000; Full time

Job summary

Infopark is seeking a Senior Content Strategist & Coordinator to lead social media strategy and content development across multiple client brands. You will craft concepts for reels, carousels, and campaigns, and guide writers, designers and editors through the production process.

You will own monthly calendars, ensure brand consistency, and adapt strategies for B2C, B2B and regional brands. Strong English copywriting and client-facing skills are essential for success in this role.

Qualifications

• 2–3 years in social media content strategy.
• Experience handling multiple client brands in an agency or similar setting.
• Experience planning and directing Reels/short-form video.
• Experience briefing designers, video editors and copywriters.
• Confident client-facing skills and ability to defend creative choices.
• Strong copywriting in English and good eye for design.

Responsibilities

• Develop original concepts for social creatives across platforms.
• Build and own monthly content calendars for multiple brands.
• Direct Reels/video shoots with storyboards and shot lists.
• Review creatives for brand fit, copy and quality before client delivery.
• Present concepts to clients, gather feedback and justify ideas.
• Track engagement metrics and report insights; collaborate with ads team for paid campaigns.

Skills

Social media strategy

Copywriting

Client facing

Video direction

Influencer campaigns

UGC campaigns

Presentation skills

Job description

Content Strategist & Coordinator

Senior Content Strategist

Key responsibilities

Concepts and creative ideas

• Come up with original concepts for social creatives, carousels, Reels, Shorts and campaigns that fit each client's brand and goals.
• Track trends, audio, formats and platform updates on Instagram, Facebook, LinkedIn, YouTube and X, and turn them into timely ideas.
• Pitch monthly idea decks and campaign concepts (festive, product launches, awareness days, moment marketing).
• Write hooks, captions, on-screen text and short-form video scripts that stop the scroll.

Strategy and planning

• Build social media strategies for each client: audience, content pillars, tone of voice, platform mix and posting frequency.
• Own monthly content calendars across all assigned brands.
• Adapt strategy to very different clients: B2C, B2B, local businesses, premium and regional brands.

Content production

• Write clear creative briefs for designers and video editors, with references and moodboards.
• Plan and direct Reels and video shoots: shot lists, storyboards, talent and on-set direction when needed.
• Review every creative and video for concept, brand fit, copy and quality before it goes to the client.
• Manage production timelines so multiple accounts deliver on schedule.

Client handling and performance

• Present concepts and calendars to clients, take feedback and defend strong ideas with reasoning.
• Track reach, engagement, saves, shares, follower growth and video views; report monthly with insights.
• Use results to improve what works and drop what doesn't; coordinate with the ads team on content for paid campaigns.

Required experience

• 2–3 years in social media content strategy, with 1+ years handling multiple client brands in an agency or similar setting.
• Experience planning and directing Reels and short-form video, from script to shoot to edit.
• Experience leading or briefing designers, video editors and copywriters.
• Confident client-facing skills: presenting concepts and defending creative choices.
• Strong copywriting in English; a good eye for design, visuals and video.
• Experience with influencer and UGC campaigns
• Photography or on-camera presenting skills