Deputy Manager

Luminous; Kolkata District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Luminous India is seeking a regional Trade Marketing Specialist to drive marketing initiatives, strengthen brand visibility, and execute trade programs across the assigned region.

You will collaborate with sales teams, distributors and channel partners to enhance engagement, manage POSM and exhibitions, and ensure timely, high-quality activations within budget. Regular market visits will inform strategies and performance metrics.

Qualifications

• MBA/PGDM or equivalent in Marketing from a recognized institute.
• Graduate with considerable trade marketing experience can apply.

Responsibilities

• Plan and execute regional trade marketing initiatives aligned with national marketing objectives.
• Drive retail visibility through signages, shop branding, and merchandising.
• Conceptualize and execute BTL activities, dealer meets, roadshows, and local activation programs.
• Ensure effective implementation of seasonal campaigns and sales promotions.
• Ensure optimum deployment and maintenance of POSM across distributors and retail outlets.
• Monitor market visibility standards and competition activities.
• Drive enhancement of brand presence in priority markets.
• Work closely with Sales teams, distributors, and channel partners to improve engagement and loyalty.
• Support launch events, partner conferences, and recognition programs.
• Gather channel feedback and provide actionable insights for business growth.
• Plan and execute regional and national participation in industry expos, exhibitions, trade fairs, and customer engagement events.
• Coordinate end-to-end management of exhibitions, including stall design, fabrication, logistics, and activation.
• Liaise with stakeholders, agencies, and partners to ensure seamless execution and brand experience.
• Share periodic reports on campaign effectiveness, visibility status, and market insights.
• Recommend strategies to improve market share and brand salience.

Skills

Trade Marketing

Brand Visibility

Event Management

Stakeholder Management

Retail Merchandising

Analytical Skills

Negotiation Skills

Communication Skills

Education

MBA/PGDM or equivalent in Marketing

Job description

• Qualification - MBA/PGDM or equivalent in Marketing from a recognized institute. Graduate with considerable trade marketing experience can apply

Job Description

Role Purpose

To drive regional marketing initiatives, strengthen brand visibility, execute trade marketing programs, and support business growth through effective market activation, channel engagement, and seamless execution of marketing campaigns across the assigned region.

Key Responsibilities

1. Trade Marketing & Market Activation

• Plan and execute regional trade marketing initiatives aligned with national marketing objectives.
• Drive retail visibility through signages, shop branding, and merchandising.
• Conceptualize and execute BTL activities, dealer meets, roadshows, and local activation programs.
• Ensure effective implementation of seasonal campaigns and sales promotions.

2. Brand Visibility & POSM Management

• Ensure optimum deployment and maintenance of POSM across distributors and retail outlets.
• Monitor market visibility standards and competition activities.
• Drive enhancement of brand presence in priority markets.
• Work closely with Sales teams, distributors, and channel partners to improve engagement and loyalty.
• Support launch events, partner conferences, and recognition programs.
• Gather channel feedback and provide actionable insights for business growth.

4. Exhibitions and Event Management

• Plan and execute regional and national participation in industry expos, exhibitions, trade fairs, and customer engagement events in line with business objectives.
• Coordinate end-to-end management of exhibitions, including stall conceptualization, fabrication, logistics, product display, branding, and on-ground execution.
• Liaise with internal stakeholders, agencies, and event partners to ensure seamless execution and superior brand experience.
• Ensure effective showcasing of products, solutions, and innovations through impactful stall design and customer engagement activities.
• Manage regional marketing agencies and vendors for branding, fabrication, printing, and activation activities.
• Ensure timely execution with adherence to quality standards and budgets.
• Conduct regular market visits to understand customer needs, competitor activities, and market trends.
• Share periodic reports on campaign effectiveness, visibility status, and market insights.
• Recommend strategies to improve market share and brand salience.
• Trade Marketing & BTL Execution
• Stakeholder Management
• Retail Visibility & Merchandising
• Analytical Skills
• Negotiation Skills
• Communication & Presentation Skills

Key Performance Indicators (KPIs)

• Retail Visibility Expansion
• Counter Share and Market Share Expansion
• Campaign Execution EffectivenessDealer/Channel Engagement Scores
• On-time Project Execution
• Brand Visibility Compliance
• Sales Support & Market Development

Travel Requirement

Travel within the assigned region (40–60%).

About Luminous

Luminous Power Technologies is a reliable and trustworthy brand that offers an array of innovative products in the field of energy solutions and residential solar. Boasting a rich legacy of more than 35 years and strong employee count of >6000, Luminous has 8 manufacturing facilities. Our 6000 employees serve more than 100,000 channel partners and millions of customers. Luminous has a strong market presence in India and has been expanding its reach to other countries. Today, the brand enjoys a presence in over 40 international markets.

Luminous is a group company ofSchneider Electric, a global leader in energy management with presence in over 100 countries, 1.5 lakh people and a revenue of Rs. 2 lakh crores.

Luminous aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best.

We mirror the diversity of the communities in which we operate and we ‘embrace different’ as one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.

Luminous is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, colour, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status or any other legally protected characteristic or conduct.