Deputy Manager

Luminous Power Technologies (P) Ltd; Kolkata District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Luminous Power Technologies (P) Ltd in Kolkata is seeking a BTL Marketing – East professional at AM/DM level to drive regional trade marketing initiatives and strengthen brand visibility. You will lead end-to-end activation programs and coordinate with sales, distributors, and agencies to ensure impactful campaigns.

The role requires MBA/PGDM in Marketing with strong trade marketing experience, plus willingness to travel 40–60% and manage budgets for regional activities.

Qualifications

• MBA/PGDM in Marketing from a recognized institute.
• Graduate with considerable trade marketing experience can apply.

Responsibilities

• Plan and execute regional trade marketing initiatives aligned with national marketing objectives.
• Drive retail visibility through signages, shop branding, and merchandising.
• Conceptualize and execute BTL activities, dealer meets, roadshows, and local activation programs.
• Ensure effective implementation of seasonal campaigns and sales promotions.
• Maintain and enhance POSM deployment across distributors and retail outlets.
• Monitor market visibility standards and competition activities.
• Collaborate with Sales teams, distributors, and channel partners to improve engagement.
• Coordinate exhibitions, trade fairs, and customer engagement events with end-to-end management.
• Manage regional marketing agencies and vendors for branding, fabrication, printing, and activation activities.
• Conduct regular market visits and share insights; report campaign effectiveness and market trends.

Skills

Trade Marketing

BTL Execution

Channel Engagement

Brand Visibility

Event Management

Vendor Management

Sales Support

Education

MBA/PGDM Marketing

Job description

Job Description

Job Code/ Requisition ID

Location: Kolkata

Division: Marketing

Department / Function: Retail Marketing

Position Name: BTL Marketing – East

Designation: AM/DM

Role: Individual

Team: 1

Reporting To: Manager Marketing

Qualification

• Qualification - MBA/PGDM or equivalent in Marketing from a recognized institute. Graduate with considerable trade marketing experience can apply

Job Description

Role Purpose

To drive regional marketing initiatives, strengthen brand visibility, execute trade marketing programs, and support business growth through effective market activation, channel engagement, and seamless execution of marketing campaigns across the assigned region.

Key Responsibilities

Trade Marketing & Market Activation

• Plan and execute regional trade marketing initiatives aligned with national marketing objectives.
• Drive retail visibility through signages, shop branding, and merchandising.
• Conceptualize and execute BTL activities, dealer meets, roadshows, and local activation programs.
• Ensure effective implementation of seasonal campaigns and sales promotions.

Brand Visibility & POSM Management

• Ensure optimum deployment and maintenance of POSM across distributors and retail outlets.
• Monitor market visibility standards and competition activities.
• Drive enhancement of brand presence in priority markets.

Channel Engagement

• Work closely with Sales teams, distributors, and channel partners to improve engagement and loyalty.
• Support launch events, partner conferences, and recognition programs.
• Gather channel feedback and provide actionable insights for business growth.

Exhibitions and Event Management

• Plan and execute regional and national participation in industry expos, exhibitions, trade fairs, and customer engagement events in line with business objectives.
• Coordinate end-to-end management of exhibitions, including stall conceptualization, fabrication, logistics, product display, branding, and on-ground execution.
• Liaise with internal stakeholders, agencies, and event partners to ensure seamless execution and superior brand experience.
• Ensure effective showcasing of products, solutions, and innovations through impactful stall design and customer engagement activities.

Project & Vendor Management

• Manage regional marketing agencies and vendors for branding, fabrication, printing, and activation activities.
• Ensure timely execution with adherence to quality standards and budgets.

Market Intelligence & Reporting

• Conduct regular market visits to understand customer needs, competitor activities, and market trends.
• Share periodic reports on campaign effectiveness, visibility status, and market insights.
• Recommend strategies to improve market share and brand salience.

Key Competencies

• Trade Marketing & BTL Execution
• Stakeholder Management
• Project & Vendor Management
• Retail Visibility & Merchandising
• Analytical Skills
• Negotiation Skills
• Team Collaboration
• Communication & Presentation Skills

Key Performance Indicators (KPIs)

• Retail Visibility Expansion
• Counter Share and Market Share Expansion
• Campaign Execution Effectiveness
• Dealer/Channel Engagement Scores
• On-time Project Execution
• Brand Visibility Compliance
• Sales Support & Market Development

Travel Requirement

Travel within the assigned region (40–60%).

About Luminous

Luminous Power Technologies is a reliable and trustworthy brand that offers an array of innovative products in the field of energy solutions and residential solar. Boasting a rich legacy of more than 35 years and strong employee count of >6000, Luminous has 8 manufacturing facilities. Our 6000 employees serve more than 100,000 channel partners and millions of customers. Luminous has a strong market presence in India and has been expanding its reach to other countries. Today, the brand enjoys a presence in over 40 international markets.

Luminous is a group company of Schneider Electric, a global leader in energy management with presence in over 100 countries, 1.5 lakh people and a revenue of Rs. 2 lakh crores.

• Career Page- http://joinus.luminousindia.com/
• LinkedIn- https://www.linkedin.com/company/luminous-power-technologies-p-ltd/
• Home Page- https://www.luminousindia.com/about-us
• Glassdoor- https://tinyurl.com/Luminous-Glassdoor
• Ambition Box- https://tinyurl.com/Luminous-Ambitionbox

Luminous aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best.

We mirror the diversity of the communities in which we operate and we ‘embrace different’ as one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.

Luminous is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, colour, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.