Demand Generation Manager

Softcell Technologies Global Pvt. Ltd.; Pune District; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Softcell Technologies Global Pvt. Ltd. is seeking a hands-on Demand Generation Manager & Inside Sales (ISR) Lead to build, qualify, and convert enterprise pipeline for its device and workplace solutions business.

You will run targeted outbound campaigns, lead an ISR team, and ensure clean qualification and handoffs to field sales. Reporting to the Business Head, the role focuses on penetrating mid-market and enterprise accounts with a data-driven, high-velocity outreach cadence and close

Qualifications

• 5-8 years of hands-on experience in B2B demand generation, inside sales leadership, or growth marketing in Enterprise IT / Technology Solutions.
• Proven track record of running outbound prospecting engines and leading an ISR / SDR team.
• Strong familiarity with modern prospecting tools (LinkedIn Sales Navigator, CRM platforms, email automation).
• High ownership, data discipline, and execution speed.
• Bachelor’s degree in Engineering, Business, or Marketing (MBA preferred).

Responsibilities

• Plan and execute targeted B2B demand gen programs (ABS, Digital outreach, executive roundtables, and cold outbound).
• Manage, coach, and drive daily activity metrics for the Inside Sales team to hit monthly pipeline targets.
• Ensure rigorous qualification standards before routing opportunities to field sales leaders.
• Own lead-to-opportunity funnel metrics and track campaign attribution and lead velocity.
• Partner with regional sales teams to identify key white-space accounts and ensure campaign follow-ups.

Skills

Demand generation

Inside sales leadership

Growth marketing

Outbound prospecting

ISR / SDR team leadership

Education

Bachelor’s degree in Engineering, Business, or Marketing

Tools

LinkedIn Sales Navigator

CRM platforms

Email automation

Job description

Job Title: Demand Generation Manager & ISR Lead –Enterprise Solutions

• Reporting to: Business Head

About Us

Softcell Technologies Global is a premier IT solutions provider with a 37-year legacy, 1,000+ Cr turnover, and six offices nationwide. As a trusted Tier-1 partner to the world’s leading technology brands, we enable digital transformation, modern workplace, and enterprise infrastructure for 5,000+ organisations across India.

The Mandate

We are looking for a hands-on Demand Generation Manager & Inside Sales (ISR) Lead to build, qualify, and convert enterprise pipeline for our high-growth device and workplace solutions business.

Reporting directly to the Business Head, you will be the engine room for sales pipeline - running targeted outbound campaigns, leading a dedicated ISR team, and ensuring clean qualification and handoffs to field sales.

Key Responsibilities

• Demand Generation & Outbound Engine: Plan and execute targeted B2B demand gen programs (ABS, Digital outreach, executive roundtables, and cold outbound) to penetrate mid-market and enterprise accounts.
• Lead Inside Sales (ISR): Manage, coach, and drive daily activity metrics (outreach volume, discovery calls, qualification rates) for the Inside Sales team to hit monthly pipeline targets.
• Pipeline Qualification: Ensure rigorous qualification standards before routing opportunities to field sales leaders across regions.
• Funnel Tracking & CRM: Own lead-to-opportunity funnel metrics. Track campaign attribution, lead velocity, and conversion rates to continuously refine outreach cadences.
• Sales Collaboration: Partner with regional sales teams to identify key white-space accounts and ensure tight alignment on campaign follow-ups.

What We Are Looking For

• 5-8 years of hands-on experience in B2B demand generation, inside sales leadership, or growth marketing in Enterprise IT / Technology Solutions.
• Proven track record of running outbound prospecting engines and leading an ISR / SDR team.
• Strong familiarity with modern prospecting tools (LinkedIn Sales Navigator, CRM platforms, email automation).
• High ownership, data discipline, and execution speed.
• Bachelor’s degree in Engineering, Business, or Marketing (MBA preferred).