Demand Generation Manager

Inkey; Surat; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Inkey is seeking a Demand Generation Manager in India to lead B2B lead generation, manage pipeline, and orchestrate ABM-driven campaigns. You will coordinate with sales and delivery teams, run outbound outreach via LinkedIn and email, and craft data-driven demand gen strategies to drive ICP discovery and pipeline growth.

The role requires strong communication, stakeholder management, and hands-on experience with common prospecting tools.

Qualifications

• 3+ years of experience in B2B Lead Generation, Demand Generation, or Business Development.
• Strong knowledge of sales pipeline management, lead qualification, and opportunity generation.
• Hands-on experience with prospecting tools such as LinkedIn Sales Navigator, Apollo, ZoomInfo.
• Experience with email outreach platforms like Instantly, Lemlist, or Mailshake.
• Proficiency in CRM platforms including Dynamics 365, HubSpot, or Salesforce.
• Excellent written and verbal English communication skills.
• Ability to create personalized outreach campaigns via email and LinkedIn.
• Strong analytical, reporting, and stakeholder management skills.
• Understanding of ABM, multi-channel outreach, and demand generation strategies.
• Exposure to US, UK, and Canadian markets.
• Experience in IT Services, SaaS, ERP, CRM, or Microsoft solutions is preferred.
• Self-driven, target-oriented, and capable of working independently.

Responsibilities

• Generate qualified leads and sales opportunities through outbound prospecting.
• Research and identify ICPs and target accounts.
• Execute personalized outreach campaigns via LinkedIn, email, and other channels.
• Schedule discovery meetings with key decision-makers and stakeholders.
• Build, manage, and maintain a healthy sales pipeline.
• Develop and execute demand generation and account-based marketing campaigns.
• Track campaign performance, conversion metrics, and pipeline growth.
• Maintain accurate CRM records and sales activity reports.
• Support sales discovery calls through prospect research and qualification.
• Collaborate with marketing teams on case studies, sales collateral, and content initiatives.
• Generate opportunities through Microsoft partner networks, referrals, and marketplaces.
• Drive continuous improvement through data analysis and process optimization.

Skills

Lead generation (B2B)

Sales pipeline management

Prospecting tools

CRM platforms

English communication

ABM & multi-channel outreach

Independent / self-driven

Presentation skills

Stakeholder management

Tools

LinkedIn Sales Navigator

Apollo

ZoomInfo

Instantly

Lemlist

Mailshake

Dynamics 365

HubSpot

Salesforce

Job description

Designation: Demand Generation Manager

Mandatory Expectations:

• Strong client communication and stakeholder management skills
• Proven experience in requirement gathering and documentation
• Experience in drafting client proposals and solution decks
• Ability to understand and interpret business needs and translate them into functional requirements
• Experience in conducting client workshops and technical discussions
• Strong presentation skills using business data
• Collaborative mindset to work closely with internal sales and delivery teams
• Proactive attitude with the ability to own and drive presales engagements from discovery to closure

Required Skills:

• 3+ years of experience in B2B Lead Generation, Demand Generation, or Business Development.
• Strong knowledge of sales pipeline management, lead qualification, and opportunity generation.
• Hands-on experience with LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar prospecting tools.
• Experience with email outreach platforms such as Instantly, Lemlist, or Mailshake.
• Proficiency in CRM platforms like Dynamics 365, HubSpot, or Salesforce.
• Excellent written and verbal English communication skills.
• Ability to create personalized outreach campaigns via email and LinkedIn.
• Strong analytical, reporting, and stakeholder management skills.
• Understanding of ABM, multi-channel outreach, and demand generation strategies.
• Exposure to US, UK, and Canadian markets.
• Experience in IT Services, SaaS, ERP, CRM, or Microsoft technology solutions is preferred.
• Self-driven, target-oriented, and capable of working independently.

Key Responsibilities

• Generate qualified leads and sales opportunities through outbound prospecting.
• Research and identify Ideal Customer Profiles (ICPs) and target accounts.
• Execute personalized outreach campaigns via LinkedIn, email, and other channels.
• Schedule discovery meetings with key decision-makers and stakeholders.
• Build, manage, and maintain a healthy sales pipeline.
• Develop and execute demand generation and account-based marketing campaigns.
• Track campaign performance, conversion metrics, and pipeline growth.
• Maintain accurate CRM records and sales activity reports.
• Support sales discovery calls through prospect research and qualification.
• Collaborate with marketing teams on case studies, sales collateral, and content initiatives.
• Generate opportunities through Microsoft partner networks, referrals, and marketplaces.
• Drive continuous improvement through data analysis and process optimization.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.