Business Development (Inside Sales)

Microland Limited; Bengaluru; On-site; INR 2,400,000 - 4,000,000; Full time

Job summary

Microland Limited is seeking a driven Demand Generation Manager to build and accelerate pipeline within target accounts across IT services and digital transformation. You will orchestrate multi-channel outreach, ABM support, and event-led demand creation while partnering with Marketing, Sales, Pre-Sales, and Account Teams to identify high-potential prospects.

The role emphasizes market research, account intelligence, and measurable outcomes, with a focus on creating qualified opportunities and

Qualifications

• Experience in demand generation and ABM strategies.
• Proven ability to generate enterprise-level opportunities through outbound and account-based approaches.
• Strong understanding of B2B buying cycles and enterprise sales processes.

Responsibilities

• Develop and execute integrated demand generation programs to create awareness, engagement, and qualified opportunities.
• Identify and prioritize target accounts through proactive market and account research.
• Manage outreach campaigns across multiple channels including LinkedIn, email, events, and webinars.
• Collaborate with sales, marketing, and pre-sales to drive pipeline and penetration into strategic accounts.
• Track campaign performance, lead quality, and conversion metrics; optimize strategies based on data.

Skills

Demand Generation

ABM

Campaign Management

Event Marketing

Stakeholder Mapping

Education

Bachelor’s degree in marketing, Business Administration, Engineering, or related field

Tools

ZoomInfo

Draup

Demandbase

Salesforce

HubSpot

Marketo

Job description

Industry Preference: IT Services, IT Infrastructure Services, Digital Transformation, Managed Services

About the Role

We are looking for a highly driven and results-oriented Demand Generation Manager to join our Business Development Group (BDG). The ideal candidate will be responsible for creating and nurturing demand within target accounts through a multi-channel outreach strategy, helping accelerate pipeline growth across strategic industry segments and geographies. This role requires a well-rounded demand generation professional who can combine market research, account intelligence, digital outreach, LinkedIn engagement, email campaigns, event-led demand creation, and direct prospect engagement to generate qualified opportunities for the sales organization. The successful candidate will work closely with Marketing, Sales, Pre-Sales, and Account Teams to identify high-potential prospects, engage key stakeholders, and drive measurable business outcomes.

Responsibilities

• Demand Generation & Pipeline Development
• Develop and execute integrated demand generation programs to create awareness, engagement, and qualified opportunities within target accounts.
• Identify and prioritize target accounts and buying centers through proactive market and account research.
• Build and manage outreach campaigns across multiple channels including:
• LinkedIn and social selling
• Events and webinars
• Industry forums and communities
• Targeted calling and follow-ups (when required)
• Generate and nurture marketing-qualified leads (MQLs) and sales-qualified opportunities (SQLs).
• Account-Based Marketing (ABM) Support
• Support account-based marketing initiatives by identifying key decision-makers, influencers, and buying committees.
• Develop account-specific engagement strategies and messaging.
• Partner with sales teams to drive penetration into strategic named accounts.
• Conduct detailed account, industry, competitor, and stakeholder research.
• Identify business initiatives, technology priorities, organizational changes, and trigger events that can be leveraged for outreach.
• Utilize sales intelligence and marketing technology platforms to improve targeting and conversion rates.
• Campaign Execution
• Design and execute targeted outbound campaigns.
• Collaborate with content, digital marketing, and sales teams to create compelling messaging and campaign assets.
• Manage lead follow-up processes and ensure timely engagement with prospects.
• Event-Based Demand Generation
• Support pre-event, during-event, and post-event demand generation activities.
• Drive attendee engagement and conversion from webinars, trade shows, executive roundtables, and customer events.
• Coordinate follow-up campaigns to maximize event ROI.
• Performance Management
• Track campaign performance, lead quality, pipeline contribution, and conversion metrics.
• Provide regular reporting and insights to marketing and sales leadership.
• Continuously optimize outreach strategies based on performance data and market feedback.
• Key Success Metrics
• Qualified pipeline created.
• Number of meetings and opportunities generated.
• Conversion rates across outreach channels.
• Engagement within target accounts.
• Support to sales teams in opening and expanding strategic accounts.
• Why Join Us?
• This role offers the opportunity to work at the intersection of marketing and sales, directly influencing business growth across strategic accounts and markets.
• You will play a critical role in building pipeline, enabling sales success, and shaping the organization's demand generation strategy.

Qualifications

• Bachelor’s degree in marketing, Business Administration, Engineering, or related field.
• 7-10 years of experience in Demand Generation, Business Development, Lead Generation, Inside Sales, or Account-Based Marketing.
• Prior experience in IT Services, IT Infrastructure Services, Cloud, Cybersecurity, Managed Services, Digital Workplace, Data & Analytics, or similar technology domains is strongly preferred.
• Demonstrated experience in generating enterprise-level opportunities through outbound and account-based approaches.
• Strong understanding of B2B buying cycles and enterprise sales processes.

Required Skills

• Functional Skills
• Demand Generation
• Account-Based Marketing (ABM)
• Campaign Management
• Event Marketing Support
• Stakeholder Mapping
• Tools & Platforms
• Experience with one or more of the following:
• ZoomInfo, Draup, Demand base or similar platforms
• CRM platforms such as Salesforce, Dynamics CRM, HubSpot, etc.
• Marketing automation platforms such as Marketo, HubSpot, Eloqua, or Pardot
• Personal Attributes
• Strong written and verbal communication skills.
• High level of initiative and ownership.
• Analytical mindset with strong attention to detail.
• Ability to engage confidently with senior business and technology stakeholders.
• Strong collaboration and stakeholder management skills.
• Results-oriented and comfortable working in a fast-paced environment.