Demand Generation Specialist

Blue5Green, Inc.; Chennai District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Blue5Green, Inc. in Chennai is seeking a mid-senior Demand Generation Specialist to own campaign execution across LinkedIn, Meta, email and other channels. You will test, optimize, and drive funnel performance while collaborating with Marketing, Sales, Creative and Marketing Operations.

The role emphasizes AI-driven personalization, automation, and intent data to reach enterprise buyers. You will build programs for prospecting, nurture, ABM, webinars, and events, and manage landing pages, forms,

Qualifications

• 5–7 years of experience in demand generation or digital marketing for B2B IT services/SaaS.
• Hands-on with LinkedIn, email campaigns and ABM.
• Proven impact on qualified leads and pipeline.
• Experience using AI tools for research, personalization and automation.
• CRM and marketing automation tools proficiency.

Responsibilities

• Own demand generation strategy and execution across LinkedIn, Meta and email.
• Build campaigns across prospecting, nurture, re-engagement, ABM, webinars, events and follow-up programs.
• Manage LinkedIn campaigns: targeting, creative testing, retargeting, budgets and optimisation.
• Develop and optimise email campaigns focusing on segmentation, personalization, sequencing, deliverability and conversion.
• Use AI platforms, automation and personalization tools to improve audience research, testing, and reporting.
• Partner with Product & Growth Marketing and Sales to define target accounts, messaging, offers and lead handoffs.

Skills

Demand generation

Growth marketing

B2B marketing

LinkedIn advertising

Email marketing

Tools

HubSpot

Salesforce

Marketo

Job description

Work Location : Thousand Lights, Chennai

Work Type: Work from Office (5 days)

Experience: 5-7 years

Role Vision

Demand Generation Speacialist is a mid-senior, hands-on demand generation role focused on creating qualified pipeline through LinkedIn , google, Meta, email and other channels. You will own campaign execution, testing, optimization, and funnel performance, while working closely with Marketing, Sales, Creative, and Marketing Operations.

We are looking for an AInative marketer who actively uses modern tools, automation, personalization, intent data, and new engagement techniques to reach enterprise buyers more effectively.

Role Overview

• Own demand generation strategy and execution, with LinkedIn, Meta and email as the primary channels for generating and nurturing qualified demand.
• Build coordinated LinkedIn, Meta and email campaigns across prospecting, nurture, re-engagement, ABM, webinars, events, and follow-up programs.
• Manage LinkedIn campaigns across paid and organic programs, including audience targeting, account targeting, creative testing, retargeting, budgets, and optimisation.
• Develop and optimise email campaigns with a strong focus on segmentation, personalisation, sequencing, deliverability, engagement, and conversion.
• Use AI platforms, automation, intent data, and personalisation tools to improve audience research, campaign development, prospect engagement, testing, analysis, and reporting.
• Partner with Product & Growth Marketing and Sales to define target accounts, campaign messaging, offers, MQL criteria, lead handoffs, and follow-up programs.
• Build and optimise landing pages, forms, CTAs, nurture journeys, and conversion paths that support demand generation campaigns.
• Run structured experiments across audiences, messaging, creative, offers, sequences, timing, and conversion paths, and use the results to determine what to scale, improve, or stop.
• Own funnel performance from acquisition through sales handoff, including lead quality, MQLs, SQLs, conversion, pipeline contribution, cost per opportunity, and marketing ROI.
• Diagnose campaign and funnel performance, identify root causes, and bring clear recommendations and corrective actions to the COO.
• Continuously evaluate new AI tools, engagement techniques, data sources, and acquisition methods that can improve reach, conversion, efficiency, and pipeline.
• Manage campaign timelines, budgets, vendors, and cross-functional follow-ups while remaining hands-on with execution and optimisation.

What We're Looking For

• 5–7 years of experience in demand generation, growth marketing, performance marketing, or digital marketing within B2B IT Services, SaaS, technology, or a similar recurring-revenue business.
• Proven hands-on experience using LinkedIn and email as core B2B demand generation channels, with measurable impact on qualified leads and pipeline.
• Strong experience with LinkedIn targeting, paid campaigns, retargeting, creative testing, optimization, and performance measurement.
• Strong understanding of B2B email marketing, including segmentation, personalization, nurture, sequencing, deliverability, testing, and conversion.
• AInative marketer who actively uses modern AI platforms, automation tools, agents, and copilots in daily marketing execution.
• Demonstrated ability to use AI and automation for research, segmentation, personalization, campaign creation, analysis, testing, and workflow automation — not only for content writing.
• Strong understanding of modern B2B engagement techniques, including intent-based targeting, ABM, account-level personalization, behavioral triggers, retargeting, and multi-touch nurture.
• Strong analytical and problem-solving skills, with the ability to identify what is driving or limiting campaign and funnel performance.
• Experience with CRM and marketing automation platforms such as, HubSpot, or similar tools.
• Commercial mindset with a strong focus on qualified demand, conversion, pipeline contribution, cost efficiency, and measurable business outcomes.
• Self-directed and comfortable working with senior leadership, with the ability to bring recommendations and solutions rather than only reporting results.
• Excellent written and verbal communication skills.