Demand Generation Manager

Inkey IT Solutions Pvt. Ltd.; Surat; On-site; INR 600,000 - 900,000; Full time

Job summary

Inkey IT Solutions Pvt. Ltd. in India is seeking an ambitious Lead Generation / Presales professional to drive outbound outreach and build a robust sales pipeline.

You will research ICPs, run multi-channel campaigns, and collaborate with sales and delivery teams. Strong communication and stakeholder management are essential to convert opportunities into closures. This role focuses on IT services, SaaS, ERP, CRM solutions, with exposure to US/UK/Canadian markets, and requires self-motivation and

Qualifications

• 3+ years in B2B lead generation, demand generation, or business development.
• Strong knowledge of sales pipeline management and lead qualification.
• Experience with multi-channel outreach and ABM strategies.
• Ability to create personalized outreach via email and LinkedIn.
• Excellent written and verbal English communication.
• Experience in IT services, SaaS, ERP, or CRM solutions preferred.
• Self-driven and target-oriented with independent work style.

Responsibilities

• Generate qualified leads and sales opportunities through outbound prospecting.
• Identify ICPs and target accounts, and research opportunities.
• Execute outreach campaigns via LinkedIn, email, and other channels.
• Schedule discovery meetings with decision-makers.
• Maintain a healthy sales pipeline and CRM records.
• Collaborate with marketing on case studies and sales collateral.
• Drive pipeline growth and track performance metrics.

Skills

Client communication

Stakeholder management

Requirements gathering

Proposal drafting

Outreach campaigns

ABM/multi-channel outreach

Sales pipeline management

Tools

LinkedIn Sales Navigator

Apollo

ZoomInfo

Instantly

Lemlist

Mailshake

Dynamics 365

HubSpot

Salesforce

Job description

• Strong client communication and stakeholder management skills
• Proven experience in requirement gathering and documentation
• Experience in drafting client proposals and solution decks
• Ability to understand and interpret business needs and translate them into functional requirements
• Experience in conducting client workshops and technical discussions
• Collaborative mindset to work closely with internal sales and delivery teams
• Proactive attitude with the ability to own and drive presales engagements from discovery to closure

Required Skills:

• 3+ years of experience in B2B Lead Generation, Demand Generation, or Business Development.
• Strong knowledge of sales pipeline management, lead qualification, and opportunity generation.
• Hands-on experience with LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar prospecting tools.
• Experience with email outreach platforms such as Instantly, Lemlist, or Mailshake.
• Proficiency in CRM platforms like Dynamics 365, HubSpot, or Salesforce.
• Excellent written and verbal English communication skills.
• Ability to create personalized outreach campaigns via email and LinkedIn.
• Strong analytical, reporting, and stakeholder management skills.
• Understanding of ABM, multi-channel outreach, and demand generation strategies.
• Exposure to US, UK, and Canadian markets.
• Experience in IT Services, SaaS, ERP, CRM, or Microsoft technology solutions is preferred.
• Self-driven, target-oriented, and capable of working independently.

Key Responsibilities

• Generate qualified leads and sales opportunities through outbound prospecting.
• Research and identify Ideal Customer Profiles (ICPs) and target accounts.
• Execute personalized outreach campaigns via LinkedIn, email, and other channels.
• Schedule discovery meetings with key decision-makers and stakeholders.
• Build, manage, and maintain a healthy sales pipeline.
• Develop and execute demand generation and account-based marketing campaigns.
• Track campaign performance, conversion metrics, and pipeline growth.
• Maintain accurate CRM records and sales activity reports.
• Support sales discovery calls through prospect research and qualification.
• Collaborate with marketing teams on case studies, sales collateral, and content initiatives.
• Generate opportunities through Microsoft partner networks, referrals, and marketplaces.
• Drive continuous improvement through data analysis and process optimization.