Inside Sales

Cambridge Technology Solutions Ltd; Hyderabad; Hybrid; INR 450,000 - 600,000; Full time

Job summary

Cambridge Technology Solutions Ltd is seeking a motivated Lead Generation Specialist in Hyderabad to drive pipeline growth for its flagship offerings across India and the Middle East. The role emphasizes the identification and nurturing of potential leads through targeted outreach.

Key responsibilities include conducting discovery calls, maintaining CRM records, and executing outbound prospecting campaigns. Candidates should have 2-6 years of experience in lead generation roles and a Bachelor’s degree in a relevant field.

Qualifications

• 2-6 years of experience in lead generation / SDR / inside sales roles.
• Experience targeting enterprise IT buyers (CIO/CTO/CDO personas).
• Familiarity with CRM tools such as Salesforce, HubSpot.

Responsibilities

• Identify and research target accounts across India & ME markets.
• Conduct discovery calls to assess prospect requirements.
• Schedule qualified meetings and demos for sales teams.

Skills

Strong prospecting and research skills

Excellent communication and interpersonal abilities

Proficiency in LinkedIn Sales Navigator and outreach tools

Data-driven mindset with attention to detail

Education

Bachelor’s degree in Business, Marketing, IT, or related field

Tools

Salesforce

HubSpot

Job description

About the Role

We are looking for a highly motivated Lead Generation Specialist to drive pipeline growth for CT’s flagship offerings across the India and Middle East regions. The role focuses on identifying, engaging, and qualifying high-quality leads through multi-channel outreach and marketing initiatives.

Key Responsibilities

Lead Generation

• Identify and research target accounts across India & ME markets
• Build and maintain a robust database of decision‑makers including:
  • CIOs, CTOs, CDOs
  • IT Infrastructure, Cloud, Data & AI leaders
• Execute outbound prospecting campaigns via:
  • Email outreach
  • LinkedIn engagement
  • Calls and direct messaging
• Drive lead generation through:
  • Campaigns
  • LinkedIn events
  • Webinars and digital initiatives

Lead Qualification

• Conduct discovery calls to assess prospect requirements
• Qualify leads based on BANT criteria (Budget, Authority, Need, Timeline)
• Ensure only high-quality opportunities are passed to the sales team

Pipeline Development

• Schedule qualified meetings and demos for sales teams
• Nurture prospects through multi-touch engagement strategies including:
  • Email campaigns
  • LinkedIn interactions
  • Phone outreach
  • Webinar follow‑ups
• Maintain accurate CRM records, ensuring strong data hygiene and tracking

Campaign Support

• Actively follow up on leads generated from:
  • Oracle partnership programs
  • OEM alliances
  • Industry events and conferences
  • Digital marketing campaigns
  • Existing customer references and referrals
• Collaborate with marketing and partnerships teams to maximize conversion rates

Required Qualifications

• Bachelor’s degree in Business, Marketing, IT, or related field
• 2–6 years of experience in lead generation / SDR / inside sales roles
• Experience targeting enterprise IT buyers (CIO/CTO/CDO personas)
• Familiarity with CRM tools (e.g., Salesforce, HubSpot, etc.)

Key Skills

• Strong prospecting and research skills
• Excellent communication and interpersonal abilities
• Ability to run structured discovery and qualification calls
• Proficiency in LinkedIn Sales Navigator and outreach tools
• Data‑driven mindset with attention to detail
• Ability to work in a fast‑paced, target‑driven environment

Preferred Qualifications

• Experience in selling or supporting sales for Cloud, Data, AI, or IT Infrastructure solutions
• Exposure to India & Middle East markets
• Experience working with partner ecosystems (Oracle, OEMs, alliances)

Success Metrics (KPIs)

• Number of qualified leads generated
• Meetings scheduled for sales
• Conversion rate from lead to opportunity
• Pipeline contribution
• CRM data quality and reporting accuracy