Demand Generation Marketing Manager

Orbitshift, Inc.; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Health Insurance

Equity

Hybrid work setup

Job summary

OrbitShift is seeking a Demand Generation Marketing Manager to drive outbound and inbound marketing in a fast-paced, AI-led SaaS environment. You will own email campaigns, nurture programs, and demand generation through cross-functional collaboration with product, sales, and operations teams.

The role targets US Enterprise accounts, requires 5+ years in B2B SaaS marketing, and offers hybrid work, competitive salary, equity, and health insurance. Bachelor's degree required; Master's preferred.

Qualifications

• 5+ years of Demand Generation Marketing experience in B2B SaaS startups serving US Enterprise customers.
• Proven track record generating qualified leads and owning all aspects of demand generation.
• Deep knowledge of integrated marketing campaigns, trends, and channels.
• Strong technical understanding of complex tech products.

Responsibilities

• Own email and outreach campaigns.
• Own demand generation of qualified leads through marketing efforts.
• Develop, execute and own outbound marketing strategy and related forecast/budget.
• Identify, measure and improve metrics for campaigns (leads, conversions, revenue).

Skills

Demand generation

Email marketing

B2B SaaS

Cross-functional collaboration

Analytical thinking

Education

Bachelor’s degree in Marketing, Business, Advertising, Product, Strategy

Tools

Marketing automation

Salesforce CRM

Analytics tools

Job description

OrbitShift is an AI-led SaaS Product transforming enterprise consultative technology sales. With a top-notch team of leaders from Amazon, McKinsey, Apple, Stanford, IIT we’ve raised $8.5M from marquee investors like PeakXV (Sequoia Surge), General Catalyst & Stellaris Venture Partners. We’re currently expanding our teams across India & USA.

About the role

We’re looking for a rockstar Demand Generation Marketing Manager looking to join a dynamic, fast-paced environment, work closely with cross-functional teams, and own email campaigns + demand generation through marketing efforts.

Responsibilities

• Own email and outreach campaigns
  
• Own demand generation of qualified leads through marketing efforts
  
• Develop, execute and own our outbound marketing strategy & all marketing activities related to demand generation, including forecasting & budget for the same
  
• Identify, measure & improve relevant metrics that assess the effectiveness of all our marketing campaigns including leads, conversions, revenue, etc
  

Requirements

• 5+ years of relevant Demand Generation Marketing experience in B2B SaaS startups targeted to US Enterprise customers
  
• Proven track record of generating qualified leads through marketing campaigns & owning all aspects of demand generation
  
• Deep knowledge of strategies for different types of integrated marketing campaigns, market trends, marketing channels, etc
  
• Good technical proficiency & understanding of complex tech products
  
• Proven track record of effective problem solving, and working in a highly collaborative role with cross-functional teams
  
• Customer-centric mindset & attention to detail
  
• Bachelor’s degree in Marketing, Business, Advertising, Product, Strategy, etc is required. Master’s degree from a Tier 1 institute is preferred.
  
• We’re a lean team with a flat hierarchy
  
• Now is the best time to join as we’ve already cracked the code on a product that customers love, but are early-stage enough offering unparalleled learning opportunities
  
• High ownership & transparency
  
• Fast-tracked growth and career progression
  
• You get to build for and sell to an international enterprise customer base
  
• Hybrid work setup & flexible work hours
  
• Competitive salary & equity
  
• Health Insurance for employees & their families