D2C performance marketing manager

Kreo; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Kreo in Bengaluru is hiring a D2C Performance Marketing Manager to own growth and P&L for the D2C business. You will drive acquisition, retention, and sales planning, working with the Shopify Product Manager and creative team to optimise website performance.

You will manage campaigns on Meta and Google, optimise CAC/ROAS, and build dashboards to inform decisions. The role blends performance marketing with commercial ownership and requires a data-driven, proactive mindset.

Qualifications

• 2–3 years of performance marketing experience with a D2C brand or digital agency.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of acquisition funnels, attribution, remarketing and campaign optimisation.
• Comfortable with metrics such as CAC, ROAS, CVR, AOV, repeat rate and contribution margin.
• Experience with Shopify, GA4, CRM, email or WhatsApp marketing preferred.
• Strong analytical ability with numbers.
• Good marketing instinct and understanding of customer behaviour.
• Able to balance growth with profitability.
• Curious, proactive and willing to learn quickly.

Responsibilities

• Plan, manage and optimise performance marketing across Meta and Google.
• Drive new-customer acquisition while improving CAC, ROAS and contribution margin.
• Own monthly revenue, marketing-spend and profitability targets for the D2C business.
• Build monthly and weekly sales plans, including budgets, forecasts and promotional calendars.
• Develop website offers, bundles and sale constructs to improve conversion and average order value.
• Drive customer retention through WhatsApp, email and other CRM channels.
• Identify funnel and checkout improvements with the Shopify Product Manager.
• Work with the creative team to develop, test and scale performance-led creatives.
• Analyse channel, campaign, product and customer-level performance.
• Build clear dashboards and translate data into actionable business decisions.
• Coordinate across creative, product, merchandising, inventory and operations teams.

Skills

Performance marketing

D2C brand experience

Meta Ads

Google Ads

Analytics

Attribution

Shopify

GA4

CRM marketing

Email/WhatsApp marketing

Tools

Shopify

GA4

CRM platforms

Email marketing tools

Job description

We are looking for a D2C Performance Marketing Manager to drive growth and own the P&L of Kreo’s D2C business. This role combines performance marketing, customer retention, sales planning and commercial ownership. You will work closely with the Shopify Product Manager and creative team to improve customer acquisition, website conversion and retention.

We are looking for a D2C Performance Marketing Manager to drive growth and own the P&L of Kreo’s D2C business. This role combines performance marketing, customer retention, sales planning and commercial ownership. You will work closely with the Shopify Product Manager and creative team to improve customer acquisition, website conversion and retention.

Key responsibilities

• Plan, manage and optimise performance marketing across Meta and Google.
• Drive new-customer acquisition while improving CAC, ROAS and contribution margin.
• Own monthly revenue, marketing-spend and profitability targets for the D2C business.
• Build monthly and weekly sales plans, including budgets, forecasts and promotional calendars.
• Develop website offers, bundles and sale constructs to improve conversion and average order value.
• Drive customer retention through WhatsApp, email and other CRM channels.
• Identify funnel and checkout improvements with the Shopify Product Manager.
• Work with the creative team to develop, test and scale performance-led creatives.
• Analyse channel, campaign, product and customer-level performance.
• Build clear dashboards and translate data into actionable business decisions.
• Coordinate across creative, product, merchandising, inventory and operations teams.

Ideal candidate

• 2–3 years of performance marketing experience with a D2C brand or digital agency.
• Hands‑on experience managing Meta Ads and Google Ads.
• Strong understanding of acquisition funnels, attribution, remarketing and campaign optimisation.
• Comfortable working with metrics such as CAC, ROAS, CVR, AOV, repeat rate and contribution margin.
• Experience with Shopify, GA4, CRM, email or WhatsApp marketing is preferred.
• Strong analytical ability and comfort working with numbers.
• Good marketing instinct and an understanding of customer behaviour, offers and creative communication.
• Able to balance growth with profitability.
• Curious, proactive and willing to learn quickly.

What success looks like

• Consistent growth in D2C revenue and new-customer acquisition.
• Improved CAC, conversion rate and marketing efficiency.
• Stronger repeat purchases and CRM contribution.
• Effective monthly planning and predictable achievement of sales targets.
• Clear ownership of the overall D2C P&L.

Location: Bangalore

Experience: 2–3 years