D2C Performance Marketing Manager (Apparel/Clothing)

Globelance; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Globelance in Delhi seeks a motivated Junior D2C Performance Marketing Manager with hands-on experience in managing campaigns on Meta (Facebook & Instagram) and Google Ads. You will optimize campaigns to improve ROAS, CPA, and conversions from clothing/garment brands.

The role requires strong data analytics, collaboration with the marketing team, and familiarity with Shopify is a plus. Immediate joiners preferred in Greater Kailash-2, Delhi.

Qualifications

• Minimum 5 years hands-on D2C performance marketing.
• Strong knowledge of Meta Ads and Google Ads.
• Familiarity with Shopify is a plus.
• Ability to analyze data and derive actionable insights.

Responsibilities

• Campaign Management: Manage and optimize campaigns across Meta and Google Ads to drive ROAS, CPA, and conversions.
• Data Analysis: Analyze campaign performance data to identify trends and areas for improvement.
• Collaboration: Work closely with the marketing team to align performance marketing strategies with overall business goals.

Skills

Campaign management

Data analysis

Collaboration

Analytical skills

D2C marketing

Tools

Meta Ads (Facebook/Instagram)

Google Ads

Shopify

Job description

D2C Performance Marketing Executive (From Clothing/Garment)

Location:

Greater Kailash-2, Delhi

Experience:

Minimum 5 years in Clothing performance marketing

Job Overview:

We are seeking a motivated and results-driven Junior Performance Marketing Manager to join our dynamic marketing team. The ideal candidate will have hands-on experience in D2C performance marketing and will be responsible for managing and optimizing our online advertising campaigns on Meta (Facebook & Instagram) and Google Ads.

Key Responsibilities:

• Campaign Management:

• Manage and optimize campaigns across Meta and Google Ads to drive ROAS, CPA, and conversions.
• Handle the complete performance marketing funnel from strategy to execution.

• Data Analysis:

• Analyze campaign performance data to identify trends and areas for improvement.
• Implement data-driven strategies to enhance campaign efficiency and effectiveness.

• Collaboration:

• Work closely with the marketing team to align performance marketing strategies with overall business goals.

Requirements:

• Experience:

• Minimum 5 year of hands-on experience in D2C performance marketing.

• Technical Skills:

• Strong knowledge of Meta (Facebook & Instagram) and Google Ads.
• Familiarity with Shopify is a plus.

• Analytical Skills:

• Ability to analyze data and derive actionable insights to improve campaign performance.

Key Performance Indicators (KPIs):

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Customer Acquisition Cost (CAC)
• Revenue Growth

Additional Information:

• Immediate joiners preferred.