Performance Marketing & CRM Executive (E-commerce)

MARQA; New Delhi; On-site; INR 400,000 - 600,000; Full time

Job summary

MARQA is looking for a Performance Marketing & CRM Executive based in New Delhi, India. The ideal candidate will have 6 months to 2 years of hands-on experience in Meta Ads, Google Ads, Shopify, WhatsApp Marketing, and Email Marketing. This role combines both paid advertising and customer retention marketing.

Key responsibilities include managing Meta Ads, optimizing Google Ads, and executing customer engagement campaigns through WhatsApp and email. Strong analytical skills are preferred, particularly within E-commerce and D2C contexts.

Qualifications

• 6 months to 2 years of hands-on experience in Meta Ads and Google Ads.
• Experience working with E-commerce/D2C brands preferred.
• Strong analytical and reporting skills.

Responsibilities

• Manage and optimize Meta Ads campaigns.
• Monitor and improve key metrics such as CTR, CPM, CPC, CPA, ROAS.
• Create and maintain UTM parameters for tracking.
• Manage Shopify products and promotional offers.
• Create WhatsApp Broadcast Campaigns and manage customer retention campaigns.

Skills

Meta Ads Manager

Google Ads

Shopify

WhatsApp Marketing & Broadcast Campaigns

Brevo (Sendinblue) / Mailchimp / Other

Google Analytics

UTM Tracking

Job description

We are looking for a Performance Marketing & CRM Executive with 6 months to 2 years of hands‑on experience in Meta Ads, Google Ads, Shopify, WhatsApp Marketing, and Email Marketing.

About the Role

This is NOT a pure CRM role. We are looking for someone who understands both paid advertising and customer retention marketing.

Experience Required

• 6 Months to 2 Years
• Experience working with E‑commerce/D2C brands preferred

Key Responsibilities

Performance Marketing

• Manage and optimize Meta Ads campaigns.
• Assist in Google Ads campaign setup and optimization.
• Monitor and improve key metrics such as CTR, CPM, CPC, CPA, ROAS, and Conversion Rate.
• Analyze campaign performance and provide actionable insights.
• Create and maintain UTM parameters for accurate tracking.
• Monitor Meta Pixel, Conversion API, and Google Analytics data.

Shopify Management

• Manage products, collections, discounts, and promotional offers.
• Update banners, landing pages, and product information.
• Assist in implementing BOGO, bundle offers, and other promotional campaigns.
• Coordinate with the design and marketing team for website updates.

WhatsApp & Email Marketing

• Create and schedule WhatsApp Broadcast Campaigns.
• Manage customer segmentation and retention campaigns.
• Set up automation flows using Brevo (Sendinblue) and Mailchimp.
• Execute abandoned cart, win‑back, and repeat purchase campaigns.
• Track campaign performance and optimize engagement rates.

Required Skills

• Meta Ads Manager
• Google Ads
• Shopify
• WhatsApp Marketing & Broadcast Campaigns
• Brevo (Sendinblue) / Mailchimp / Other
• Google Analytics
• UTM Tracking

Must Understand

• CTR (Click Through Rate)
• CPM (Cost Per 1,000 Impressions)
• CPC (Cost Per Click)
• CPA (Cost Per Acquisition)
• ROAS (Return on Ad Spend)
• Conversion Rate

Preferred Skills

• Meta Pixel & Conversion API setup
• Basic understanding of Shopify Apps
• Experience with D2C/E-commerce brands
• Strong analytical and reporting skills