D2C Shopify Performance Marketing Manager

Beyond Border Consultants; Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

On-site Bangalore

Flexible hours

Performance rewards

International exposure

Job summary

Beyond Border Consultants in India is seeking a performance marketing specialist to own full-funnel campaigns for D2C Shopify brands. You will design and optimize paid media across Meta, Google, TikTok, YouTube, and emerging Indian platforms, while mapping customer journeys and refining attribution to maximize ROAS.

Collaborate with UX, content, and product teams, lead A/B tests, report KPI dashboards, and drive growth with data-driven decisions in a fast-paced, data-obsessed environment.

Qualifications

• Experience building and managing paid media campaigns across D2C brands.
• Strong understanding of attribution modeling and ROAS optimization.
• Proven ability to design experiments and interpret results.

Responsibilities

• Own full-funnel performance marketing for D2C Shopify brands from awareness to retention.
• Design, execute and optimize paid media campaigns across Meta, Google, TikTok, YouTube, and local platforms.
• Build and refine attribution models using UTM, GA4, and Shopify analytics.
• Lead A/B testing for creatives, landing pages, and offers, scaling winners across channels.
• Collaborate with UX, content, and product teams and report KPIs to clients weekly.

Skills

Paid media strategy

A/B testing

Customer journey mapping

Campaign optimization

Tools

Shopify Plus

Meta Ads Manager

Google Ads

GA4

UTM Tracking

Job description

About the Opportunity

A fast-scaling D2C (Direct-to-Consumer) advisory and growth agency focused on helping global brands penetrate and scale in India, we combine deep local market intelligence with global performance marketing frameworks. Our clients range from Series A startups to international D2C leaders launching in India — and we’re building the next generation of performance engines that drive acquisition, retention, and LTV across Shopify, social commerce, and digital wallets.

Role & Responsibilities

• Own full-funnel performance marketing for D2C Shopify brands: from top-of-funnel awareness → mid-funnel conversion → post-purchase retention & CLV expansion.


• Design, execute, and optimize paid media campaigns across Meta, Google Ads, TikTok, YouTube, and emerging Indian platforms like Moj & Josh.


• Build & refine attribution models using UTM, GA4, and Shopify analytics to map customer journeys and allocate spend for maximum ROAS.


• Lead A/B testing for creatives, landing pages, and offers — scaling winning variants across channels using structured experimentation frameworks.


• Collaborate with UX, content, and product teams to align marketing messaging with conversion architecture and user psychology.


• Report weekly to clients and leadership with clear KPI dashboards, budget pacing, and forecast-driven recommendations for growth levers.

Skills & Qualifications

Must-Have

• Shopify Plus


• Meta Ads Manager


• Google Ads


• GA4


• UTM Tracking


• ROAS Optimization


• A/B Testing


• Customer Journey Mapping

Preferred

• TikTok Ads


• Post-purchase SMS Marketing (Klaviyo, SMSBump)


• India-specific platform experience (Moj, Josh, Flipkart Ads)

Benefits & Culture Highlights

• Work with international D2C brands scaling into India — early-stage impact with global exposure.


• Fast-paced, data-obsessed culture — your decisions directly move revenue and KPIs.


• On-site collaborative setup in Bangalore with flexible core hours and performance-driven rewards.