CRO specialist

Tvh India Private Ltd; Pune District; Hybrid; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work schedule

Comprehensive medical insurance

Job summary

TVH India Private Ltd is seeking a CRO Specialist to drive the A/B testing roadmap for our global ecommerce platforms. You will partner with UX, development and data teams to design, implement and analyze experiments using Optimizely and other analytics tools.

You will translate results into actionable recommendations, prepare stakeholder reports, and contribute to on-site tracking and databases. The role offers a hybrid work model, competitive salary and comprehensive benefits in India.

Qualifications

• Hands-on experience with Optimizely (server-side) and Web (client-side) experimentation.
• Experience with product/digital analytics tools (Mixpanel, GA, Contentsquare, Hotjar).
• Strong data analysis skills to derive actionable insights.
• Knowledge of HTML, CSS and JavaScript; SQL is a plus.
• Experience with Jira and Confluence for project management.
• Excellent communication and presentation skills.

Responsibilities

• Analyze behavioral analytics data to understand user behavior and pain points.
• Plan and prioritize experiments aligned with testing strategy.
• Design, develop, set up and QA A/B tests in Optimizely.
• Analyze experiment results and identify trends and opportunities.
• Prepare reports and presentations for stakeholders.
• Collaborate with data team and cross-functional groups to implement ideas.

Skills

Optimizely experimentation

Product analytics

Data analysis

Communication & presentation

Jira & Confluence usage

Tools

Mixpanel

Google Analytics

Contentsquare

Hotjar

HTML/CSS/JavaScript

React (SPA)

SQL

Job description

As a CRO Specialist, you will help run the A/B testing roadmap for our Global Ecommerce Platforms. You have a deep understanding of experimentation, data analysis and user behavior/psychology. You are responsible for research, ideation, prioritization, and analysis of A/B tests, working closely together with the UX design and Development teams to implement tests.Key Responsibilities:Analyze behavioral analytics data (using Mixpanel) to understand user behavior, identify pain points, and recommend optimizations.Planning and prioritizing experiments in line with our testing strategy to meet business needs.Assist in the design, development, setup and quality assurance of A/B tests in Optimizely.Analyze experiment results to identify trends, insights, and opportunities for improvement.Prepare comprehensive reports and presentations to communicate findings and recommendations to business stakeholders.Support in implementing on-site tracking solutions, collaborating closely with the Data team.Collaborate with Ecommerce, digital marketing, UX design, and development teams to implement and test new ideas and strategies.Qualifications:Hands-on experience with Optimizely Feature Experimentation (server-side) and Web Experimentation (client-side), or similar A/B testing tools.Experience with Product Analytics or Digital Analytics tools (e.g., Mixpanel, Google Analytics, Contentsquare, Hotjar …)Proficient in data analysis and interpreting complex data sets to derive actionable insights.Knowledge of HTML, CSS, and JavaScript. SQL is a plus.Some technical knowledge of Single Page Application development frameworks such as React is a plus.Experience with project management tools like Jira and ConfluenceExcellent communication and presentation skills, in order to present test outcomes and research insights in a business-friendly mannerCurious and experimental mindset, with attention to detail What’s in It for You?Culture: A family atmosphere and a people-centric environment that prioritizes your well-being.Compensation: Competitive salary, comprehensive family medical insurance, and retirement benefits.Work-Life Balance: Flexible working hours, 5 days working per week with a hybrid work schedule.Growth: Internal career progression and professional development, LinkedIn Learning Access and access to specialized training courses. PEOPLE ARE AT OUR HEARTTVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas. ABOUT TVHTVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.