CRO specialist

TVH Group; Pune District; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

TVH Group is hiring a CRO Specialist to drive the A/B testing roadmap for Global Ecommerce Platforms. You will analyze user behavior, plan experiments, and work with UX and development to implement tests.

The role requires expertise in Optimizely, Mixpanel, analytics tools, and front-end tech; collaborate with Ecommerce, marketing, UX, and engineering teams. Hybrid role based in Pune, India, with a focus on data-driven optimization, reporting, and continuous improvement across our digital

Qualifications

• Hands-on experience with Optimizely (server-side) and web experimentation.
• Experience with product/digital analytics tools (Mixpanel, Google Analytics, Contentsquare, Hotjar).
• Proficient in data analysis and interpreting complex data sets to derive insights.
• Knowledge of HTML, CSS and JavaScript; SQL and React are a plus.

Responsibilities

• Analyze behavioral analytics data to understand user behavior, identify pain points, and recommend optimizations.
• Plan and prioritize experiments in line with our testing strategy to meet business needs.
• Design, develop, setup and QA of A/B tests in Optimizely.
• Analyze experiment results to identify trends, insights, and opportunities for improvement.
• Prepare comprehensive reports and presentations to communicate findings to stakeholders.
• Support on-site tracking solutions, collaborating with the Data team.
• Collaborate with Ecommerce, digital marketing, UX design, and development teams to implement and test ideas.

Skills

Data analysis

Experimentation mindset

Communication skills

Tools

Optimizely

Mixpanel

Google Analytics

Contentsquare

Hotjar

HTML

CSS

JavaScript

SQL

React

Jira

Confluence

Job description

## CRO specialistApply: Hybrid: Pune: Full time: Posted Today: End Date: December 31, 2026 (30+ days left to apply): JR106996As a CRO Specialist, you will help run the A/B testing roadmap for our Global Ecommerce Platforms. You have a deep understanding of experimentation, data analysis and user behavior/psychology. You are responsible for research, ideation, prioritization, and analysis of A/B tests, working closely together with the UX design and Development teams to implement tests. **Key Responsibilities:*** Analyze behavioral analytics data (using Mixpanel) to understand user behavior, identify pain points, and recommend optimizations.* Planning and prioritizing experiments in line with our testing strategy to meet business needs.* Assist in the design, development, setup and quality assurance of A/B tests in Optimizely.* Analyze experiment results to identify trends, insights, and opportunities for improvement.* Prepare comprehensive reports and presentations to communicate findings and recommendations to business stakeholders.* Support in implementing on-site tracking solutions, collaborating closely with the Data team.* Collaborate with Ecommerce, digital marketing, UX design, and development teams to implement and test new ideas and strategies. **Qualifications:*** Hands-on experience with Optimizely Feature Experimentation (server-side) and Web Experimentation (client-side), or similar A/B testing tools.* Experience with Product Analytics or Digital Analytics tools (e.g., Mixpanel, Google Analytics, Contentsquare, Hotjar ...)* Proficient in data analysis and interpreting complex data sets to derive actionable insights.* Knowledge of HTML, CSS, and JavaScript. SQL is a plus.* Some technical knowledge of Single Page Application development frameworks such as React is a plus.* Experience with project management tools like Jira and Confluence* Excellent communication and presentation skills, in order to present test outcomes and research insights in a business-friendly manner* Curious and experimental mindset, with attention to detail **What’s in It for You?*** **Culture:** A family atmosphere and a people-centric environment that prioritizes your well-being.* **Compensation:** Competitive salary, comprehensive family medical insurance, and retirement benefits.* **Work-Life Balance:** Flexible working hours, 5 days working per week with a hybrid work schedule.* **Growth:** Internal career progression and professional development, LinkedIn Learning Access and access to specialized training courses. **PEOPLE ARE AT OUR HEART** TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas. **ABOUT TVH** TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.