CRO Specialist

TVH; Maharashtra; Hybrid; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Medical insurance for family

Retirement benefits

Access to LinkedIn Learning

Flexible working hours

Internal career opportunities

Job summary

TVH is seeking a CRO Specialist to lead A/B testing strategies for our Global Ecommerce Platforms. The role involves analyzing user behavior, designing and executing tests, and collaborating with diverse teams to optimize user experience.

Benefits include a family-oriented environment, competitive salary with medical insurance, flexible working hours, and opportunities for professional development and training.

Qualifications

• Hands-on experience with Optimizely and A/B testing tools.
• Proficient in data analysis and interpreting complex data.
• Excellent communication and presentation skills.

Responsibilities

• Analyze behavioral analytics data to understand user behavior.
• Plan and prioritize experiments in line with business needs.
• Prepare comprehensive reports and presentations for stakeholders.

Skills

Experience with A/B testing tools

Data analysis and interpretation

Knowledge of HTML, CSS, JavaScript

Experience with project management tools

Excellent communication skills

Tools

Mixpanel

Optimizely

Google Analytics

Jira

Confluence

Job description

Job Summary

As a CRO Specialist, you will help run the A/B testing roadmap for our Global Ecommerce Platforms. You have a deep understanding of experimentation, data analysis and user behavior/psychology. You are responsible for research, ideation, prioritization, and analysis of A/B tests, working closely together with the UX design and Development teams to implement tests.

Key Responsibilities

• Analyze behavioral analytics data (using Mixpanel) to understand user behavior, identify pain points, and recommend optimizations.
• Plan and prioritize experiments in line with our testing strategy to meet business needs.
• Assist in the design, development, setup and quality assurance of A/B tests in Optimizely.
• Analyze experiment results to identify trends, insights, and opportunities for improvement.
• Prepare comprehensive reports and presentations to communicate findings and recommendations to business stakeholders.
• Support in implementing on-site tracking solutions, collaborating closely with the Data team.
• Collaborate with Ecommerce, digital marketing, UX design, and development teams to implement and test new ideas and strategies.

Qualifications

• Hands‑on experience with Optimizely Feature Experimentation (server‑side) and Web Experimentation (client‑side), or similar A/B testing tools.
• Experience with Product Analytics or Digital Analytics tools (e.g., Mixpanel, Google Analytics, Contentsquare, Hotjar …)
• Proficient in data analysis and interpreting complex data sets to derive actionable insights.
• Knowledge of HTML, CSS, JavaScript. SQL is a plus.
• Some technical knowledge of Single Page Application development frameworks such as React is a plus.
• Experience with project management tools like Jira and Confluence.
• Excellent communication and presentation skills, in order to present test outcomes and research insights in a business‑friendly manner.
• Curious and experimental mindset, with attention to detail.

Benefits

• A family atmosphere, people‑centric culture, where your emotional and physical well‑being matters.
• A company of great colleagues with a global mindset, where you feel welcomed from day one.
• A competitive salary, medical insurance for family, retirement benefits.
• Flexible working hours and a healthy work‑life balance.
• Hybrid work schedule.
• Internal career opportunities, professional development, including access to LinkedIn Learning and many in‑house/external training courses.