Optimizely Developer and CRO

EXL; India; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Competitive compensation

Growth opportunities

Collaborative culture

Job summary

A leading analytics company in India is searching for a skilled Experimentation Specialist. This role involves developing and implementing A/B and multivariate experiments, ensuring optimal performance and data accuracy. The ideal candidate has 3-7 years of experience in experimentation, a solid understanding of CRO principles, and strong analytical skills. Collaboration with design and product teams is essential, as well as familiarity with tools like Optimizely and Google Analytics. Competitive compensation and development opportunities are offered.

Qualifications

• 3-7 years of hands-on experimentation experience.
• Prior experience in a digital experimentation-focused team is strongly preferred.

Responsibilities

• Develop, implement, and QA A/B and multivariate experiments.
• Monitor experiments for performance and data integrity.
• Advocate for best practices in CRO tooling.

Skills

Optimizely Web Experimentation

Feature Experimentation

JavaScript frameworks

Google Analytics

CRO experimentation principles

Strong analytical mindset

Effective communication

Git

Education

Bachelor’s degree in Computer Science or equivalent

Tools

GA4

Adobe Analytics

Mixpanel

Job description

• Develop, implement, and QA A/B, multivariate, and personalization experiments using Optimizely Web/Feature Experimentation.
• Translate experiment requirements, wireframes, and hypotheses into robust front-end experiences.

CRO & Analytics

• Partner with CRO strategists to assess test feasibility and technical requirements.
• Implement tracking, event triggers, and analytics integrations (Google Analytics, Adobe Analytics, Segment, etc.).
• Monitor experiments for performance, data integrity, and UX impacts.
• Assist with interpreting experiment results and provide technical insights.
• Manage experimentation environments, audiences, feature flags, and configuration settings.
• Ensure Optimizely snippets, SDKs, and integrations are optimized for performance and accuracy.
• the rollout of feature experimentation for product teams (flags, rollouts, holdouts).
• Work closely with design, product, and analytics teams in Agile workflows.
• Document experiment setups, code implementations, and platform configurations.
• Advocate for best practices in CRO tooling, experimentation design, and front-end performance.

Required Skills & Qualifications

Technical Skills

• Hands-on experience with Optimizely Web Experimentation, Feature Experimentation, or similar platforms (VWO, Adobe Target, Google Optimize).
• Experience building interactive UI variations using DOM manipulation, JS frameworks, and event handling.
• Familiarity with Optimizely APIs and asynchronous snippet execution models.
• Solid understanding of CRO experimentation principles, statistical significance, and test design.
• Experience with analytics tools such as GA4, Adobe Analytics, CJA, Mixpanel, Heap.
• Familiarity with Git and Agile development workflow.

Soft Skills

• Strong analytical mindset with a detail-oriented approach.
• Effective communication skills to collaborate with technical and non-technical teams.
• Ability to manage multiple experiments simultaneously.
• Passion for experimentation, optimization, and user-centered thinking.

Preferred Qualifications

• Experience with feature flagging, progressive rollout, or server-side experimentation.
• Familiarity with React, Vue, or other front-end frameworks.
• Experience using Qualtrics, FullStory, Hotjar, or other UX insight tools.
• Understanding of SEO, page performance, and rendering behaviour.
• Experience with personalization and audience segmentation tools.

Education & Experience

• Bachelor’s degree in Computer Science, Engineering, Marketing Technology, or equivalent experience.
• 3 – 7 years of hands-on experimentation experience.
• Prior experience in a CRO or digital experimentation-focused team is strongly preferred.

Why Join Us?

• Work at the intersection of data, design, and engineering to shape user experiences.
• High-impact, measurable work that drives business growth.
• Collaborative and experimentation-first culture.
• Competitive compensation, benefits, and growth opportunities.