Creative Strategist

The LHR Group; Dadri; On-site; INR 450,000 - 750,000; Full time

Job summary

The LHR Group is seeking a seasoned Creative Lead in Uttar Pradesh, Dadri, India to drive strategy and execution for D2C advertising across Meta, Google, and video platforms.

You will lead a cross-functional team of editors, designers, motion artists, photographers, and creators to craft sales-driven campaigns and test innovative concepts, ensuring cohesive brand storytelling across paid and organic channels.

Qualifications

• 4–7 years in a D2C brand or performance agency.
• Strong creative strategy and performance marketing experience.
• Proven portfolio of sales-driven advertising creatives.
• Deep knowledge of Meta, Google, video and social platforms.
• Comfortable with creative performance metrics and data.
• Excellent team and creator management skills.

Responsibilities

• Develop creative strategies and advertising angles across platforms.
• Define hooks, messaging, and storytelling from insights.
• Brief and manage editors, designers, motion artists, photographers, and creators.
• Plan and execute testing across concepts and formats.
• Analyze metrics like hook rate, CTR, CPA, and fatigue.
• Document learnings and build a structured learning system.
• Align paid and organic content for consistent brand story.
• Plan production around seasonal campaigns.

Skills

Creative strategy

Performance marketing

Team management

Campaign optimization

Platform knowledge

Tools

Google Ads

Meta Ads

YouTube Ads

Job description

• Develop creative strategies and advertising angles across Meta, Google, video, and social.
• Define hooks, messaging, storytelling, and creative direction based on customer insights.
• Brief and manage a team of editors, designers, motion artists, photographers, and creators.
• Plan and execute creative testing across concepts, hooks, formats, and variants.
• Analyze creative performance metrics such as hook rate, hold rate, CTR, CPA, and creative fatigue.
• Build a structured learning system by documenting creative performance and insights.
• Manage creative execution across Meta, Google, YouTube, Performance Max, and Demand Gen.
• Align paid and organic social content to maintain a consistent brand story.
• Plan creative production and asset development around seasonal campaigns and peak periods.

Requirements:

• 4–7 years of experience in a D2C brand or performance agency.
• Strong creative strategy and performance marketing experience.
• Proven portfolio of sales-driven advertising creatives.
• Strong understanding of Meta, Google, video, and social platforms.
• Comfortable with creative performance metrics and data.
• Strong team and creator management skills.