Creative Brand Strategist

Social Sherpa; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

Social Sherpa is seeking a Creative Brand Strategist to develop innovative social media strategies and drive performance marketing results. You will balance creative thinking with data-driven optimization across campaigns and client needs.

Responsibilities include planning shoots, coordinating with designers and photographers, writing compelling copy, and monitoring campaigns on Meta and Google ads to improve ROI and brand impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• 2–4 years of experience in creative strategy, social media, and performance marketing.
• Experience with performance marketing clients is necessary.
• Hands-on experience with social media platforms and tools like Meta Business Suite, Hootsuite, or Buffer.

Responsibilities

• Create innovative and tailored social media strategies to meet client objectives.
• Analyze audience insights, trends, and platform algorithms to craft impactful content strategies.
• Plan, execute, and oversee photoshoots and video production for social media campaigns.
• Write copies and coordinate with the design team to realize vision.
• Plan, execute, and monitor paid campaigns across Meta and Google ads.
• Track metrics like CTR, CPC, CPL, CPA, ROAS, and conversions and optimize accordingly.
• Track performance of organic and paid campaigns to provide actionable insights.

Skills

Brand strategy

Content planning

Social media

Performance marketing

Campaign optimization

Meta Ads Manager

Hootsuite

Education

Bachelor's degree in Marketing

Tools

Meta Business Suite

Google Ads

Buffer

Job description

Position Title: Creative Brand Strategist

Role Overview: The Creative Brand Strategist professional will be responsible for developing creative social media strategies while driving measurable results through performance marketing. The ideal candidate should have experience in brand strategy, content planning, social media, paid advertising, and campaign optimization.

This role requires a balance of creative thinking and analytical decision-making someone who can understand a brand, develop the right communication, and use performance data to improve results.

Key Responsibilities

• Create innovative and tailored social media strategies to meet client objectives.
• Analyze audience insights, trends, and platform algorithms to craft impactful content strategies.
• 2. Content & Shoot Planning
  • Plan, execute, and oversee photoshoots and video production for social media and digital marketing initiatives.
  • Collaborate with photographers, videographers, influencers, and creative team members to bring content ideas to life.
  • Ensure timely delivery of content, maintaining brand consistency and high-quality visuals.
• 3. Copywriting & Design Coordination:
  • Write Copies as per the approved content calendar and coordinate with the design team to bring your vision to life.
• 4. Performance Marketing
  • Plan, execute, and monitor paid campaigns, primarily across Meta and Google ads.
  • Track metrics such as CTR, CPC, CPL, CPA, ROAS, and conversions.
  • Analyze campaign performance and optimize audiences, creatives, messaging, and budgets.
  • Use performance insights to improve future content and campaigns.
  • Track the performance of organic and paid social media campaigns, providing actionable insights for optimization.
  • Ensure all campaigns align with brand guidelines and KPIs.
• 5. Client Management
  • Track the performance of organic and paid social media campaigns, providing actionable insights for optimization.
  • Ensure all campaigns align with brand guidelines and KPIs.

Key Performance Indicators (KPIs)

• Engagement Rate: Increase in likes, comments, shares, and other interactions across platforms.
• Content Calendar Adherence: Timely execution of planned content with minimal deviations.
• Shoot Efficiency: Successful planning and execution of client shoots within budget and timelines.
• Performance rate: Growth in campaign performance and ROI.
• Client Satisfaction: Positive feedback and retention of assigned clients.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field. 2–4 years of experience in creative strategy, social media, and performance marketing.
• Prior experience working with performance marketing clients is necessary.
• Proven ability to plan and execute shoots, from ideation to delivery.
• Hands-on experience with social media platforms and tools like Meta Business Suite, Hootsuite, or Buffer.
• Strong understanding of social media platforms and Meta Ads Manager.
• Practical knowledge of performance marketing metrics and campaign optimization.
• Experience with paid ads (Meta, Instagram, LinkedIn, etc.) is preferred.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Creative mindset with excellent communication and presentation skills.

What We Offer

• Opportunity to work with diverse and exciting brands.
• Collaborative and supportive team culture.
• Opportunities for professional growth and skill enhancement.