Performance Creative Strategist (D2C)

TalentXO; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

High ownership and fast execution environment

Opportunity to build and scale a structured creative engine

Competitive compensation with growth opportunity

Job summary

TalentXO is looking for a highly analytical Performance Creative Strategist in Hyderabad. This role is essential for building a structured creative engine, optimizing performance metrics including CPM and CTR, and ensuring alignment with campaign goals.

The ideal candidate should have 3+ years of relevant experience in performance marketing, strong analytical skills, and hands-on experience with creative testing frameworks. Competitive compensation and growth opportunities are provided.

Qualifications

• 3+ years of hands-on experience in Creative Strategy for performance marketing.
• Proven experience in optimizing ad performance metrics such as CPM, CTR, CVR.
• Experience working with cross-functional teams to align creative execution with performance goals.

Responsibilities

• Own Creative Performance Metrics to analyze ad-level data daily.
• Improve Creative Hit Rate through structured testing and iteration.
• Collaborate with Media Buyers to align creatives with campaign goals.

Skills

Analytical Skills

Creative Strategy

Performance Marketing

Collaboration

Consumer Psychology

Tools

Google Ads

Meta Ads Manager

Creative Reporting Tools

Job description

We are looking for a highly analytical and strategically sharp Performance Creative Strategist who can directly impact paid media performance.

You will own the creative strategy engine across platforms and be accountable for improving:

CPM | CTR | CVR | CPA | Creative Hit Rate

This role is about building a scalable, structured creative flywheel not random ad ideas.

What We Expect From You

• Think in terms of CPM, CTR, CVR, and CPA not only aesthetics, while aligning with brand guidelines.
• Treat every creative as a measurable growth lever.
• Improve and track Creative Hit Rate.
• Maintain high creative velocity.
• Build and manage a structured creative testing system.

You will operate a clear creative flywheel:

Learnings → Relaunch Improved Variations

Creative performance should come from process not luck.

Core Responsibilities

1. Own Creative Performance Metrics

• Analyze ad-level data daily (CPM, CTR, CVR, CPA).
• Identify winning hooks, angles, personas, and formats.
• Detect creative fatigue early and build replacement batches.
• Improve hook strength to positively impact CPM & CTR.
• Improve message clarity and persuasion to lift CVR and reduce CPA.

2. Improve Creative Hit Rate

• Define clear performance benchmarks before launching tests.
• Structure creatives into measurable hypothesis-based batches.
• Track hit rate per batch and improve it over time.
• Build documentation systems to identify repeatable winning patterns.
• Deliver structured, high-conversion creative briefs weekly.
• Use awareness levels, persona targeting, objection handling, proof, and offer framing.
• Ensure creatives are platform-native (Meta, Reels, Shorts, etc.).
• Maintain strong diversity across hooks, formats, themes, and emotional triggers.

4. Creative Velocity & Scaling

• Ensure no performance drops due to creative fatigue.
• Replicate scalable winning concepts across products.

5. Cross-Functional Alignment

• Work closely with Media Buyers to align creatives with campaign goals.
• Adjust creative direction based on CPM and CPA shifts.
• Align messaging with landing pages to improve CVR.
• Collaborate with designers and editors to ensure execution matches performance intent and brand standards.

Ideal Candidate

• Strong Performance Creative Strategist / D2C / Health & Wellness / Growth Marketing Profiles.
• 3+ years of hands‑on experience in Creative Strategy for performance marketing, Growth Marketing, or Direct Response Advertising for D2C / E‑commerce brands, preferably in Health & Wellness / Nutraceutical / Consumer categories.
• Proven experience in building and executing structured creative testing frameworks involving research, hypothesis creation, batch production, testing, scaling winners, documenting learnings, and continuous iteration.
• Strong understanding and hands‑on experience optimizing key ad performance metrics such as CPM, CTR, CVR, CPA, CAC, and Creative Hit Rate, with proven examples of improving campaign outcomes through creative optimization.
• Experience analyzing ad-level performance data daily and identifying winning hooks, messaging angles, audience personas, creative formats, and signals of creative fatigue.
• Strong experience in creating structured creative briefs with focus on consumer psychology, awareness levels, objection handling, proof elements, offer framing, emotional triggers, and platform-native content strategy.
• Hands‑on experience collaborating closely with Media Buying teams to align creatives with campaign objectives and optimize based on shifts in CPM, CTR, CVR, and CPA performance.
• Strong analytical capability with hands‑on experience using dashboards, Google Sheets, Notion, or internal reporting systems to track creative performance and derive actionable insights.
• Experience working with cross-functional teams including designers, editors, landing page teams, and media buyers to ensure creative execution aligns with performance goals and brand guidelines.
• Prior experience working in D2C / E-commerce environments; candidates from Health & Wellness, Nutraceuticals, FMCG, Lifestyle, or consumer-first brands will be strongly preferred.
• Hands‑on exposure to performance creative and ad intelligence tools such as Foreplay, Motion, Meta Ads Manager, Atira (or similar creative reporting tools), and familiarity with the Google Ads performance ecosystem.

Perks, Benefits and Work Culture

• High ownership and fast execution environment.
• Opportunity to build and scale a structured creative engine.
• Competitive compensation with growth opportunity.