Art Director - Performance Creatives

Truemeds; Mumbai; Hybrid; INR 1,500,000 - 2,700,000; Full time

Job summary

Truemeds is seeking an Art Director who blends design, copywriting, and concepting to turn performance briefs into scroll-stopping creative for Meta, Google, and other platforms. You will own ideas from brief to final file, work on high-volume content, and mentor junior designers while collaborating with video editors.

Proficiency in Photoshop, Illustrator, and related tools is essential; after effects/premiere pro are a plus for storyboarding and video work.

Qualifications

• 8–10 years of experience in a design/art direction role with a portfolio showing conceptual thinking and hands-on execution.
• Strong, versatile graphic design skills across clean commercial and hand-drawn/illustrative styles.
• Proven ability to write copy—headlines, hooks, and short-form ad copy that’s platform-native.
• Hands-on expertise in Photoshop/Illustrator; After Effects/Premiere Pro a plus for video/storyboard work.
• Working knowledge of AI creative tools and how to fold them into fast-paced design workflows.

Responsibilities

• Conceptualize and design performance-first creatives for Meta, Google, and other platforms, owning the idea from brief to final file.
• Write sharp, out-of-the-box copy for hooks, headlines, and ad narratives.
• Design and art-direct in a distinct hand-illustrated style alongside polished design work.
• Build storyboards and visuals for video/motion projects with editors and production teams.
• Rapidly test and iterate on concepts based on performance data and platform insights.
• Mentor junior designers and provide creative direction where applicable.

Skills

Conceptual thinking

Copywriting

Graphic design

Fast-paced workflow

Mentoring

Tools

Adobe Photoshop

Adobe Illustrator

After Effects

Premiere Pro

Midjourney / AI tools

Job description

We're looking for a Art Director who is equal parts designer, copywriter, and conceptual thinker - someone who can take a performance marketing brief and turn it into scroll-stopping creative for Meta, Google, and other platforms. This is not a "just execute the brief" role. We need someone who can originate ideas - the copy line and the visual - and then have the craft to bring it to life themselves.

You'll be working on high-volume, fast-turnaround performance creative, so you need to be as comfortable ideating ten hooks in an hour as you are polishing a hand‑drawn illustration or building out a storyboard for a video shoot.

What You'll Do

• Conceptualize and design performance-first creatives (statics, carousels, videos) for Meta, Google, and other digital platforms, owning the idea from brief to final file.
• Write sharp, out-of-the-box copy for hooks, headlines, and ad narratives - you should be as strong with words as you are with a design tool.
• Design and art‑direct in a distinct, hand‑illustrated visual style (think Blinkit, Swiggy, Zepto‑style creative language) alongside more polished, conventional design work.
• Build storyboards and key visuals/graphics for video and motion projects, working closely with video editors and production teams.
• Rapidly test and iterate on creative concepts based on performance data, staying close to what's actually working on‑platform.
• Use AI design/creative tools (e.g. Midjourney, Firefly, generative fill workflows, etc.) to speed up ideation and production without compromising on craft.
• Maintain a high design bar across all output - typography, layout, color, and illustration - while working within the speed constraints of performance marketing.
• Collaborate with performance marketing, brand, and content teams to align creative output with campaign goals and platform best practices.
• Mentor junior designers and provide creative direction/feedback on their work, where applicable.

What We're Looking For

• 8–10 years of experience in a design/art direction role, with a portfolio that clearly shows both conceptual thinking and hands‑on execution.
• Strong, versatile graphic design skills - you can move between clean commercial design and quirky, hand‑drawn/illustrative styles.
• Proven ability to write copy, not just design around someone else's - headlines, hooks, and short‑form ad copy that's sharp and platform‑native.
• Hands‑on expertise in Adobe Photoshop, Illustrator, and other relevant design software (After Effects/Premiere Pro is a plus for storyboarding and video work).
• Working knowledge of AI creative tools and how to fold them into a fast‑paced design workflow.
• A genuine understanding of what makes performance creative work on Meta and Google - this isn't brand design, it's design that has to earn a click/conversion.
• A conceptual mindset - someone who can look at a brief and come back with an idea, not just a layout.
• Ability to work at speed without dropping quality, and to take feedback/data and iterate fast.

Good to Have

• Experience working with D2C, e‑commerce, or quick‑commerce brands.
• Familiarity with short‑form video trends (Reels/Instagram/YouTube Shorts) and what makes them perform.
• Prior experience mentoring or leading a small design team.