Associate Creative Director - Health Tech

Hirepedia; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Hirepedia in Bengaluru is building a new creative function and seeks an Associate Creative Director to lead, mentor, and scale performance-driven creative across Meta, Google, CTV and social. You will own quality standards and guide two-week sprint cycles from concept to execution.

You will partner with Growth to convert data into testing hypotheses, evolve a scalable production system, and ensure brand consistency with the global team.

Qualifications

• 8+ years in creative roles with leadership experience.
• Portfolio showing performance-driven work that sold.
• Deep knowledge of Meta and paid social best practices.
• Experience running sprint-based or agile creative production.
• Sharp, constructive feedback that elevates output.
• Ability to read performance dashboards and translate data into direction.
• Clear point of view on what makes copy and design perform in feeds.

Responsibilities

• Lead and mentor creative pods through two-week production sprints, each delivering creative variations across formats and audience segments
• Set the creative quality bar for all performance output - hooks, scripts, static, video, carousel
• Partner with Growth Strategist to translate performance data into creative briefs and testing hypotheses
• Own the shift from feature-led advertising to emotionally resonant, insight-driven performance creative
• Build and evolve a scalable creative production system: templates, format matrices, review cadences
• Develop audience-segmented creative strategies across priority segments
• Work closely with the Global creative team on brand consistency across performance and brand work
• Present creative rationale and performance learnings to leadership with clarity and conviction

Skills

Leadership

Creative direction

Performance marketing

Agile production

Job description

About the role:

A venture-backed health-tech company with a global footprint is building a new creative function from the ground up, and looking for an Associate Creative Director to run it. You'll lead creative pods: writer/art director pairs, producing high-volume performance creative across Meta, Google, CTV, and social. You own the creative quality bar and build a creative system.

Role Responsibilities:

• Lead and mentor creative pods through two-week production sprints, each delivering creative variations across formats and audience segments
• Set the creative quality bar for all performance output - hooks, scripts, static, video, carousel
• Partner with the Growth Strategist to translate performance data (CPA, hook rates, audience response) into creative briefs and testing hypotheses
• Own the shift from feature-led advertising to emotionally resonant, insight-driven performance creative
• Build and evolve a scalable creative production system: templates, format matrices, review cadences
• Develop audience-segmented creative strategies across priority segments
• Work closely with the Global creative team on brand consistency across performance and brand work
• Present creative rationale and performance learnings to leadership with clarity and conviction

Requirements:

• 8+ years in creative roles, ideally with leading teams in a D2C, performance marketing, or digital-first environment
• A portfolio that shows you can make things that sell, performance creative that worked, with evidence of why
• Deep understanding of Meta and paid social creative best practices - you know what stops a thumb and what converts
• Experience running sprint-based or agile creative production
• Sharp, constructive creative feedback that elevates a team's output
• Comfort reading a performance dashboard and translating it into creative direction
• A strong, articulable point of view on what makes copy and design work in a feed environment .