Creative Strategist

Ojas Softech; Sector 10; On-site; INR 600,000 - 900,000; Full time

Job summary

Ojas Softech is seeking a role focused on performance-driven creative strategies for Meta, Google, and YouTube. You will craft hooks, improve hold rate for video creatives, develop concepts, ad scripts, messaging, and briefs, and plan A/B tests.

You will analyze creative performance using CTR, CVR, CAC, CPA, and ROAS, research competitors for winning trends, and collaborate with Performance Marketing, Designers, and Video Editors to scale winning creatives.

Qualifications

• 48 years of experience in Creative Strategy or Performance Marketing.
• Strong understanding of Meta Ads and performance creatives.
• Experience with app installation campaigns is preferred.
• Familiarity with AI tools for creative ideation is an added advantage.

Responsibilities

• Develop performance-focused creative strategies for Meta, Google, and YouTube.
• Create compelling hooks and improve hold rate for video creatives; develop ad scripts, messaging, and briefs; plan and execute A/B testing.
• Analyze creative performance using CTR, CVR, CAC, CPA, and ROAS; research competitors and identify winning creative trends.
• Work closely with Performance Marketing, Designers, and Video Editors to scale winning creatives.

Skills

Creative Strategy

Performance Marketing

Meta Ads

Data analysis

A/B testing

Tools

AI tools for creative ideation

Job description

Role & responsibilities

Develop performance-focused creative strategies for Meta, Google, and YouTube.

Create compelling hooks and improve hold rate for video creatives. Develop creative concepts, ad scripts, messaging, and creative briefs. Plan and execute A/B testing for hooks, CTAs, offers, and creative formats.

Analyze creative performance using CTR, CVR, CAC, CPA, and ROAS. Research competitors and identify winning creative trends.

Work closely with Performance Marketing, Designers, and Video Editors to scale winning creatives.

Key Skills

48 years of experience in Creative Strategy or Performance Marketing. Strong understanding of Meta Ads and performance creatives.

• Analyze creative performance using metrics such as CTR, Hook Rate, Hold Rate, Thumb Stop Rate, CVR, CAC, CPA, and ROAS.
• Ability to create data-driven, conversion-focused ad creatives. Experience in creative testing and campaign optimization.

Strong analytical and communication skills. Experience with app installation campaigns is preferred. Familiarity with AI tools for creative ideation is an added advantage.