Creative Strategist & Video Editor

The Digital Creators; India; On-site; INR 600,000 - 1,200,000; Full time

Job summary

The Digital Creators is seeking a creative video producer to own the end-to-end workflow for AI-driven ad content in India. You will ideate hooks and formats, produce AI-assisted videos, edit for Meta/TikTok specs, and script shoots for in-house filming. Expect collaboration with clients and a fast-paced, output-driven environment.

You should have 2+ years of short-form video experience, proficiency with major editors, and familiarity with performance metrics. A strong portfolio is essential.

Qualifications

• 2+ years producing short-form video for brands/agencies/freelancers.
• Proficient with at least one video editor; speed matters.
• Know how Meta and TikTok ads work and what hooks perform.
• Hands-on with AI video or image generation tools and prompts.
• Ability to write in a natural, conversational voice for ads.
• Portfolio of short-form work with clear hook craft.

Responsibilities

• Ideation: develop ad concepts, hooks and formats for briefs.
• AI production: create variations, script, prompt, edit for client-ready assets.
• Scripting & shoot support: write shot lists and on-screen text.
• Creative strategy: read performance data and defend concepts to clients.

Skills

2+ years experience

Video editor proficiency

Understanding of Meta/TikTok ads

AI video/image generation

Scripting in natural voice

Portfolio of short-form work

Tools

Premiere Pro

CapCut

DaVinci Resolve

Final Cut Pro

AI generation tools

Job description

About the role

We build performance ad creative for clients running on Meta and TikTok. A lot of it is AI-generated using The Digital Creators, then edited into work a client will actually put spend behind.

We're looking for one person to own that creative pipeline end to end: come up with the ad idea, produce it using AI + editing, and make it client-ready. You won't be pulling levers inside Ads Manager — we handle media buying. Your job is everything upstream of the upload button.

This suits someone who thinks in hooks and scroll-stopping first frames, not someone who thinks in colour grades and transitions.

What you'll do

Ideation & concepting (roughly 30% of your time)

• Develop ad concepts for client briefs — angles, hooks, offers, formats
• Build sample/spec creative to pitch concepts internally and to clients
• Research what's working: competitor ads, Meta Ad Library, TikTok Creative Center, trending formats
• Maintain a running swipe file of winning ad structures and translate them into concepts for our accounts

AI creative production (roughly 30%)

• Produce ad variations on The Digital Creators — casting, scripting, prompting, iterating until output is usable
• Edit AI output into client-ready assets: trimming, pacing, captions, b-roll, product cutaways, sound design, brand overlays
• Ship in the right specs and ratios for Meta and TikTok placements (9:16, 4:5, 1:1)
• Build variation sets from a winning concept — new hooks, new openers, new CTAs on the same base

Scripting & shoot support (roughly 20%)

• Write shooting scripts we can film in-house: shot lists, dialogue, on-screen text, b-roll needs
• Write for the format — talking head, UGC testimonial, demo, founder story, problem/solution
• Edit the footage after the shoot into finished ads and cut-downs

Creative strategy & feedback loop (roughly 20%)

• Read performance reports and connect results back to creative decisions — which hooks held attention, which angles converted
• Recommend what to test next based on that read
• Present and defend creative thinking to clients in plain business language

What we need

Must have

• 2+ years producing short-form video content for brands, an agency, or as a freelancer
• Working command of a video editor — Premiere Pro, CapCut, DaVinci Resolve, or Final Cut. Speed matters more than which one.
• Genuine familiarity with how Meta and TikTok ads work as a business : what a hook is, why the first two seconds decide everything, why one creative beats another, roughly what CTR/CPA/ROAS/thumbstop mean and why they move
• Hands-on experience with at least one AI video or image generation tool, and the patience to iterate on prompts rather than accept the first output
• Ability to write in a natural, spoken, non-corporate voice — ad scripts, not brochure copy
• A portfolio of short-form work. Ads preferred; organic short-form acceptable if the hook craft is visible.

Nice to have

• Experience across multiple client categories (D2C, services, SaaS, local business)
• Motion graphics or basic After Effects
• Comfort on camera, or experience directing someone who is
• Experience briefing or working with human UGC creators

Explicitly NOT part of this role

• Setting up or managing Meta Ads Manager, TikTok Ads Manager, or Google Ads
• Pixel, conversion tracking, or attribution setup
• Media buying, budget allocation, bid strategy