Creative Strategist

Meolaa; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Meolaa E-commerce Private Limited in Bengaluru seeks a Creative Strategist who bridges brand thinking and content execution. You’ll transform consumer insights into creative output, turning data and trends into ideas that land across channels.

This is a hybrid of strategy and creativity, owning both ends without losing the thread between them. You will develop campaigns, optimize content, and ensure brand consistency while staying tuned to culture and consumer behavior.

Qualifications

• 4–7 years in creative/brand/content strategy roles.
• Experience building brands, not just campaigns.
• Strong strategic thinker who writes sharp briefs.
• Deep understanding of social media formats and trends.
• Comfortable using performance metrics to guide creative.
• Excellent communication and presentation skills.
• Experience in beauty, fragrance, lifestyle, or personal care is a plus.

Responsibilities

• Develop creative strategies for campaigns, launches, and brand moments across channels.
• Translate brand positioning and consumer insights into sharp, actionable creative briefs.
• Identify big ideas and the small details that make content feel real.
• Stay plugged into culture, trends and consumer resonance to guide creative direction.
• Own the creative calendar in partnership with brand and social media teams.
• Lead content across video, static, short-form, long-form and experiential formats.
• Collaborate with designers, videographers, copywriters, and influencers to bring ideas to life.
• Ensure every content piece is strategically grounded, not just aesthetically pleasing.
• Write briefs, give feedback, and maintain high creative standards.
• Build content frameworks and playbooks scalable across brands and channels.
• Track consumer behaviour, cultural shifts, and emerging trends.
• Build consumer personas to inform creative direction.
• Regularly content audit to evaluate effectiveness and reasons.
• Analyse competitor and category content strategies to identify whitespace.

Skills

Creative strategy

Brand strategy

Content strategy

Data-driven

Brief writing

Social media

Job description

We are looking for a Creative Strategist who sits at the intersection of brand thinking and content execution. You will be the person who connects consumer insight to creative output turning data, trends, and brand strategy into ideas that actually land. This is not a pure creative role and it is not a pure strategy role. It is both, and you need to own both ends without losing the thread between them.

What You'll Own

• Develop creative strategies for campaigns, launches, and brand moments across channels
• Translate brand positioning and consumer insights into sharp, actionable creative briefs
• Identify the big ideas that can anchor a campaign and the small details that make content feel real
• Stay deeply plugged into culture, trends, and what's resonating with consumers and turn that into strategic creative direction
• Own the creative calendar in partnership with brand and social media teams

Content & Campaign Development

• Lead the development of content across formats video, static, short-form, long-form, and experiential
• Work closely with designers, videographers, copywriters, and influencers to bring ideas to life
• Ensure every piece of content is strategically grounded not just aesthetically pleasing
• Own the brief-to-execution process write sharp briefs, give clear feedback, and hold the creative bar high
• Build content frameworks and playbooks that can be scaled across brands and channels
• Track consumer behaviour, cultural shifts, and emerging trends across categories
• Build consumer personas and use them to inform creative direction
• Conduct regular content audits what's working, what's not, and why
• Analyse competitor and category content strategies and identify whitespace opportunities

Performance & Optimisation

• Work with performance marketing teams to ensure creatives are built for conversion, not just awareness
• Analyse creative performance data CTR, engagement, conversion and use it to iterate
• Build a test-and-learn culture around creative hypothesise, test, scale what works
• Translate performance insights back into better briefs and better strategy

Brand Consistency

• Be the guardian of brand voice and visual identity across all creative output
• Ensure consistency across every touchpoint social, D2C, marketplace, packaging, and campaigns
• Push back when creative drifts from brand strategy diplomatically but firmly

Who You Are

• 4–7 years of experience in creative strategy, brand strategy, or content strategy preferably in D2C, digital, or a creative agency
• Has worked on building brands, not just managing campaigns
• Strong strategic thinker who can write a brief as sharply as they can critique a piece of content
• Deep understanding of social media platforms, content formats, and what makes content travel
• Comfortable with data you use performance metrics to make creative decisions
• Strong communication and presentation skills you can sell an idea to a room
• Prior experience in beauty, fragrance, lifestyle, or personal care is a strong plus
• High ownership, culturally curious, relentlessly creative

Why This Role

• Shape the creative direction of a growing portfolio of consumer brands
• Work directly with Brand Heads and Founders on campaign and content strategy
• Real creative freedom we want bold ideas, not safe ones
• Competitive compensation with meaningful upside as the brands scale