Digital and Content Strategist

Odigma; Bengaluru; On-site; INR 1,000,000 - 1,600,000; Full time

Job summary

Odigma in Bengaluru is seeking a Digital & Content Strategist who can blend creativity, strategy, and data to tell compelling brand stories across digital channels.

You will develop content calendars, spot emerging trends, and collaborate with design, SEO, SEM, and analytics teams to drive engagement and conversions.

If you balance bold ideas with data-backed decisions and communicate clearly, you’ll thrive in our fast-moving team.

Qualifications

• Experience in digital content strategy, brand storytelling, or a related role.
• A strong understanding of digital platforms, content formats, and audience behaviour.
• Excellent communication skills, a creative mindset, and a flair for storytelling.
• The ability to balance creative ideas with data-backed decisions.
• Familiarity with analytics and performance-tracking tools.
• Strong organizational and project management skills, with the ability to juggle multiple ideas and priorities.
• Someone who keeps up with digital trends but knows that not every trend is a strategy!

Responsibilities

• Develop content strategies and campaign ideas across social media, websites, email, and other digital platforms.
• Turn brand objectives into engaging content calendars, creative concepts, and campaign narratives.
• Spot emerging trends and find creative ways to make them work for brands.
• Collaborate with design, content, SEO, SEM, and analytics teams to bring ideas to life.
• Track campaign performance, understand audience behaviour, and use insights to sharpen your strategy.
• Ensure brand messaging stays consistent while exploring fresh ways to drive engagement, conversations, and conversions.

Skills

Social media

Content strategy

Creativity

Job description

About The Role

Got a knack for spotting trends before they take off? Love turning big ideas into scroll-stopping content and strategies that actually make an impact? We’re looking for a Digital & Content Strategist who can bring together creativity, strategy, and data to build compelling brand stories. From brainstorming fresh campaign ideas to figuring out what makes an audience click, engage, and convert, you’ll help brands find their voice and make it heard across digital platforms.

What You'll Be Doing

• Develop content strategies and campaign ideas across social media, websites, email, and other digital platforms.


• Turn brand objectives into engaging content calendars, creative concepts, and campaign narratives.


• Spot emerging trends and find creative ways to make them work for brands.


• Collaborate with design, content, SEO, SEM, and analytics teams to bring ideas to life.


• Track campaign performance, understand audience behaviour, and use insights to sharpen your strategy.


• Ensure brand messaging stays consistent while exploring fresh ways to drive engagement, conversations, and conversions.

What We're Looking For

• Experience in digital content strategy, brand storytelling, or a related role.


• A strong understanding of digital platforms, content formats, and audience behaviour.


• Excellent communication skills, a creative mindset, and a flair for storytelling.


• The ability to balance creative ideas with data-backed decisions.


• Familiarity with analytics and performance-tracking tools.


• Strong organizational and project management skills, with the ability to juggle multiple ideas and priorities.


• Someone who keeps up with digital trends but knows that not every trend is a strategy!

Why Join Us?

• Work with diverse brands and turn bold ideas into impactful campaigns.


• Collaborate with creative minds who enjoy thinking beyond the obvious.


• Get the freedom to experiment, innovate, and own your ideas.


• Be part of a team that believes great digital marketing is where creativity meets measurable impact.

Think strategically. Create fearlessly. Tell stories that stick.

Skills: social media,content strategy,creativity