Brand Strategist

Keka Technologies Private Limited; Bengaluru; Hybrid; INR 1,200,000 - 2,100,000; Full time

Job summary

Keka Technologies Private Limited is seeking a Brand Strategist/Assistant Brand Manager to connect brand, product, performance, and social into a growth engine. You will lead brand strategy, storytelling, GTM for new features, and content across social channels with cross-functional teams.

The ideal candidate has 5-6 years in brand or marketing, strong writing, and the ability to manage creator partnerships and campaigns end-to-end.

Qualifications

• 5-6 years in brand or marketing roles; fintech or startup experience is a plus.
• Proven ownership of 360° campaigns and strong creative judgment.
• Very strong sense of strategy and brand thinking.
• Strong writing skills and deck-making ability.

Responsibilities

• Integrate brand, product, performance, and social into a growth engine.
• Lead brand strategy, positioning, and messaging across touchpoints.
• Shape GTM for new features with ICPs and channel mixes.
• Drive content and social calendars; manage creator collaborations.
• Identify high-ROI partnerships and manage collaborations.
• Coordinate with agencies, budgets, timelines, and QA.

Skills

Brand strategy

Campaign management

Content strategy

Stakeholder management

Creator economy

Job description

Brand Strategist / Assistant Brand Manager

Role Overview

We are looking for a high-ownership marketer who can connect brand, product, performance, and social into one tight growth engine. This role is ideal for someone who is self-motivated, driven, and enjoys turning ideas into shipped campaigns. If you think in narratives and love building brands through execution, this role is for you.

What You’ll Do

Performance x Brand

• Partner with the marketing team to translate brand ideas into cost-efficient performance creatives.
• Identify and collaborate end-to-end with external agencies and creators.
• Discover new opportunities for brand integrations and high-impact collaborations.

Brand Strategy & Positioning

• Conduct consumer research to understand user behavior and market insights.
• Shape brand narratives, define value propositions, and ensure messaging hierarchy across touchpoints.

Go-To-Market (GTM)

• Lead GTM strategy for new features and benefits with clear ICPs, hooks, and channel mixes.
• Write briefs and align creative, product, and performance teams to one execution plan.
• Support in strategizing and executing campaigns across channels.

Content & Social

• Build and drive the social calendar across Instagram, YouTube, LinkedIn, and Twitter.
• Manage creator collaborations and UGC loops to build sustained engagement.
• Work with external agencies to drive brand consistency and customer engagement.

Partnerships & Integrations

• Identify and negotiate high-ROI brand, merchant, and creator partnerships.
• Build co-marketing plans and measure lift across awareness, leads, and activation.
• Manage agencies, freelancers, budgets, timelines, and creative QA.

You Have

• 5-6 years of experience in brand or marketing roles; fintech or startup experience is a plus.
• Proven ownership of 360° campaigns and strong creative judgment.
• A very strong sense of strategy and brand thinking.
• Strong writing skills, clear deck-making ability, and confident stakeholder management.
• Understanding of the creator economy, PR-first stunts, and social-first ideas.
• Comfort working with cross-functional teams.
• Clear communication, bias for action, and willingness to experiment.
• A life outside work — hobbies, passions, and original opinions.