Creative Strategist

LWYD Interactive; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

LWYD Interactive in Bengaluru seeks a Creative Strategist who blends creativity with analytics to shape content strategies, brand narratives, and campaign ideas that resonate with audiences.

You will develop strategies, ideate content, research markets, brief creatives, collaborate across teams, and analyze performance to refine campaigns while maintaining a consistent brand voice.

This role offers opportunities to work on diverse projects in a dynamic Indian marketing environment.

Qualifications

• Proven experience as Creative/Content Strategist in agency or brand environment.
• Strong understanding of digital marketing, social media trends, and audience engagement strategies.
• Ability to balance creativity with business objectives and translate insights into actionable strategies.
• Excellent storytelling and communication skills.
• Proficiency in marketing analytics tools and data interpretation.
• Experience working with designers, videographers, and content creators.
• Able to multitask, meet deadlines, and adapt to a fast-paced environment.

Responsibilities

• Develop creative strategies aligned with brand objectives.
• Create storytelling concepts for digital campaigns and social media.
• Analyze audience trends and competitor insights to guide decisions.
• Prepare clear briefs for designers, copywriters, and teams.
• Collaborate with marketing, design, and production to execute ideas.
• Track campaign performance and refine creative strategies with data.
• Maintain consistent brand voice and visual identity online.

Skills

Creative strategist experience

Content strategist experience

Digital marketing understanding

Storytelling skills

Analytics proficiency

Cross-functional collaboration

Time management

Job description

As aCreative Strategist, you will be the driving force behind innovative and data-driven marketing campaigns. You’ll blend creativity with analytical thinking to develop compelling content strategies, brand narratives, and campaign ideas that resonate with target audiences.

Responsibilities:

• Strategy Development:Conceptualize and execute creative strategies that align with brand objectives and marketing goals.
• Content Ideation:Develop compelling storytelling approaches for digital campaigns, social media, video, and other formats.
• Market Research & Insights:Analyze audience behavior, trends, and competitor strategies to inform creative decisions.
• Creative Briefing:Translate insights into clear, actionable briefs for designers, copywriters, and production teams.
• Collaboration:Work closely with cross-functional teams, including marketing, design, and production, to bring ideas to life.
• Performance Analysis:Monitor campaign effectiveness, leveraging data to refine and optimize creative strategies.
• Brand Development:Ensure consistency in brand voice and visual identity across all platforms.

Qualifications & Skills:

• Proven experience as a Creative Strategist, Content Strategist, or similar role in an agency or brand environment.
• Strong understanding of digital marketing, social media trends, and audience engagement strategies.
• Ability to balance creativity with business objectives, translating insights into actionable strategies.
• Excellent storytelling and communication skills.
• Proficiency in marketing analytics tools and data interpretation.
• Experience working with designers, videographers, and content creators.
• Ability to multitask, meet deadlines, and adapt to a fast-paced environment.

Preferred Skills:

• Experience in Alcobev and FMCG.
• Background in psychology, marketing, or communications is advantageous.

Why work with us?

• Work with a dynamic, innovative team passionate about storytelling and creativity.
• Opportunity to work on diverse, high-impact projects.
• A collaborative and growth-driven work environment.