Brand Manager

NEXTHIRE; Mumbai; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

NEXTHIRE is seeking a skilled Content Marketing Manager to lead end-to-end content creation and management. This role involves developing content strategies, performance tracking, and optimizing creative outputs across various digital channels.

The ideal candidate will have a robust background in content marketing, exceptional storytelling abilities, and experience working within fast-paced, entrepreneurial environments. Candidates should be able to balance creativity with measurable business impact.

Qualifications

• 5–6+ years of experience in Content Marketing or similar role.
• Strong portfolio demonstrating content ideation and execution.
• Excellent writing and storytelling skills.

Responsibilities

• Develop content ideas and campaigns aligned with brand objectives.
• Monitor and analyze content performance across channels.
• Lead end-to-end content production from concept to delivery.

Skills

Content ideation

Scripting

Project management

Storytelling

Understanding of social media platforms

Content performance analysis

Job description

We are looking for a highly creative, execution-focused Content Marketing Manager to lead end-to-end content creation and performance management across digital channels. This role is ideal for someone who can transform consumer insights into compelling content, drive production seamlessly, and ensure that every piece of content delivers measurable business impact.

The ideal candidate combines strong storytelling and creative thinking with exceptional project management skills and a deep understanding of content performance, particularly in digital-first and D2C environments.

Key Responsibilities

• a. Develop content ideas, campaigns, and concepts aligned with brand objectives and consumer insights.
• b. Identify content opportunities across social media, performance marketing, website, and other digital touchpoints.
• c. Stay updated on cultural trends, platform trends, and consumer behavior to create relevant and engaging content.

Content Development

• a. Write creative briefs, scripts, hooks, storyboards, and content outlines.
• b. Translate brand objectives into compelling content formats that drive engagement and conversions.
• c. Ensure consistency in brand voice, messaging, and visual storytelling.

Production Management

• a. Lead end-to-end content production from concept to final delivery.
• b. Work closely with internal creative teams, freelancers, creators, agencies, and production houses.
• c. Guide shoots, provide creative direction, and ensure content quality meets brand standards.
• d. Manage production timelines, budgets, and deliverables effectively.

Creative Optimization for Performance Marketing

• a. Collaborate with design and editing teams to adapt content into high-performing ad creatives.
• b. Partner with performance marketing teams to develop content that supports acquisition, retention, and engagement goals.
• c. Continuously test creative approaches, messaging, formats, and hooks.

Performance Tracking & Optimization

• a. Monitor and analyze content performance across channels.
• b. Derive actionable insights from engagement, conversion, and campaign data.
• c. Recommend and implement improvements based on performance learnings.
• d. Build feedback loops that continuously improve creative effectiveness.

Stakeholder Management

• a. Work cross-functionally with brand, marketing, design, performance, and external partners.
• b. Drive projects independently and ensure timely execution across multiple workstreams.

Requirements

• 5–6+ years of experience in Content Marketing, Creative Strategy, Brand Content, or a similar role.
• Prior experience in a D2C brand, digital-first company, creative agency, or content-focused marketing environment.
• Strong portfolio demonstrating content ideation, scripting, campaign execution, and performance-oriented content.
• Excellent writing and storytelling skills.
• Deep understanding of social media platforms, content trends, and digital marketing.
• Experience managing content shoots and coordinating with production teams.
• Strong project management and execution capabilities with attention to detail.
• Ability to balance creativity with business outcomes and performance metrics.
• Comfortable working in a fast-paced, entrepreneurial environment.

Preferred Background

• Experience in Beauty, Wellness, Personal Care, Lifestyle, or Consumer Brands.
• Agency experience with exposure to multiple brands and content formats.
• Understanding of content performance metrics and paid media creative best practices.

What We’re Looking For

• A creator who thinks strategically and executes relentlessly.
• Someone who can take ownership from idea to impact.
• Equal parts creative storyteller and operational driver.
• Curious, proactive, resourceful, and obsessed with creating content that performs.